Ultimate Integration Unveils New Experience Center during Annual Event

New York regional distributor and member of the PowerHouse Alliance gathered manufacturers and dealers for trainings, demos and BBQ while unveiling their new showroom at their annual tradeshow.

Clifton, NJ - August 6, 2015 - Ultimate Integration, a value-added regional distributor of name brand consumer and specialty electronics for the metro New York/Tri-state region and member of the PowerHouse Alliance, held their third annual BBQ Bash at their Clifton, New Jersey headquarters on Thursday, July 30, 2015.

"This year, we made it a goal to enhance the dealer experience to ensure they got the most out of their time at the show. We recently completed the remodel of our showroom and unveiled our new Experience Center including a modern smart kitchen and experiential living room," said Matthew Weil, CEO, Ultimate Integration.

Ultimate Integration installed a brand new Dolby AtmosĀ® living room to demonstrate the technology using Yamaha's Dolby Atmos capable Aventage receiver along with their in ceiling and free standing speakers for an immersive 5.1.4 sound experience. Attendees were also able to see the highly acclaimed 84" LG 4K Ultra HD TV along with the deep blacks and rich colors the 65" LG 4K OLED TV produces.

"This year's show was fantastic. The Ultimate Integration team did a great job with the new Experience Center and it will prove to be a tremendous resource for Yamaha as well as other manufacturers," said Paul Tamberelli, Regional Manager, Yamaha.

"Our showroom now becomes a destination for our dealers, they can bring customers and conduct business here; it becomes a real opportunity for dealers to show customers what they can achieve in their home," said Alan Malowitz, Director of Sales for Ultimate Integration.

With more than 25 manufacturers on hand to demo their latest product lines and run training sessions, more than 150 dealers attended the event to gain valuable face time and network with in-demand vendors. With representatives from a wide range of audio/video manufacturers including Wyrestorm, Vanco, RTI, Arlington, CORE Brands and so many more, dealers gained valuable insight into new products and hot lines for the second half of the year. Dealers were also entered to win several grand prizes, one of which was an LG 55EC9300 OLED TV.

"Ultimate Integration went above and beyond to create a valuable experience for dealers at this year's event. Every year I've been able to see new product lines and benefit from aggressive promotions," said Brian Stride, Managing Principal Partner, of Audio Video Design. "Though I didn't win the LG, I did some great business."

"Ultimate Integration's event was an overwhelming success not just for LG Electronics, but for the dealers and installers who support us as well," said Rich Tudanger, Eastern Regional Sales Manager for LG Electronics. "Ultimate Integration is a resourceful distributor servicing the most talented CI dealers and installers who are challenging and changing what is possible in our industry. It was inspiring to see the recent installations from dealers at the show who utilized our products in ultra-premium high-end custom projects."

"Here at Ultimate Integration, we want to be a true business partner for our dealers. From showcasing the latest and greatest technology to getting face-time with premium manufacturers, we want our dealers to know that their business is important to us and this event is for them," said Patrick Berna, COO, Ultimate Integration.

To learn more about Ultimate Integration, please visit, http://uisupplies.com/.

To learn more about the PowerHouse Alliance, please visit www.powerhousealliance.com.

About Ultimate Integration
As full-service, value added distributor of the most sought-after home automation, lighting control, specialty audio/video, and low voltage product lines, Ultimate Integration caters to custom integrators and specialty A/V professionals. With two locations, one in Clifton, NJ, and one in Hauppauge, NY at the mouth of Long Island, Ultimate Integration offers the convenience of over 250,000 square foot of warehouse fully stocked for will-call pickup or next-day delivery throughout the metro NY/Tri-State region.

About PowerHouse Alliance
The PowerHouse Alliance is a national consortium of regional wholesale distributors delivering name brand products for custom installers, specialty dealers, large retailers and industry buying groups in the residential and commercial audio/video, home entertainment, security, IT and consumer electronics accessories markets. With combined annual sales in excess of $800 million, PowerHouse Alliance member companies represent 800,000 square feet of warehouse space in convenient locations across the country, stocked with more than 150+ product lines. Creating cost efficiencies for manufacturers and buying power for customers, the Alliance offers a national footprint with the added benefit of local sales, training and support.

PowerHouse Alliance members include: 21st Century, Autco, Audio America, CED, Davis Distribution, ECD, EDI, Mountain West, MRI, Sierra Select, Ultimate Integration, and Volutone.

Press Contact
Caster Communications 401-792-7080
Kalyn Schieffer kalyn@castercomm.com
Kimberly Lancaster klancaster@castercomm.com

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Photo 1 - Paul Tamberelli, Yamaha, gives attendees a demo inside the new Dolby ATMOS-capable demo room at Ultimate Integration.
Photo 2 - (Left to right) Mark K. Corbin, Director of Distribution Markets, Vanco; Dan Schwartz, REP Select Sales; Brandon White, Director of New Product Development, Vanco.
Photo 3 - (Left to Right) Tony Loizos, HiDEF, LLC, Alan Malowitz, Director of Sales, Ultimate Integration
Photo 4 - Rich Tudanger, LG Easter Regional Sales Manager demos the 65EG9600 to Mike Dziak and Bill Tomasko, JS Audio.
Photo 5 - John Tutone, Luxul, shows new product to Dan Soler and team, DBD Electronics.
Photo 6 - (Left to Right) Pat Berna, COO of Ultimate Integration, Matt Weil, CEO of Ultimate Integration.

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