Clare Controls Signs ImageCrafters as Manufacturer’s Rep 

Accomplished veteran Spencer Kalker to lead rep firm’s push of Clare solutions to CE channel in New England

SARASOTA, Florida July 27, 2015 -- Clare Controls, a provider of simple-to-install, -maintain, and -use home automation solutions that give homeowners far-reaching control over their own automation experiences, announced the appointment of ImageCrafters Inc. to serve as a manufacturer's sales representative. ImageCrafters will market ClareHome and its associated products and programs throughout New England.

Founded in 1997, ImageCrafters is owned and operated by CE industry veterans. During his nearly four decades in consumer electronics, company President Spencer Kalker has consulted for and/or designed more than 250 commercial projects and 200 residential LV and LED lighting projects, integrating the latest in automation and other leading edge technologies. As an 8-time CEA Design Award winner, he has conceived, designed, documented, and supervised the construction and development of widely diverse projects, also consulting for many of the leading companies in the CEDIA community.

"After 38 years running and working with leading edge consumer-facing companies, it takes a lot to get my attention," allowed Kalker. "Clare's commitment to modular product design, point-and-click programming, and technical support leads me to believe that they have a clear understanding of what it takes to create happy customers. I am delighted that ImageCrafters has the opportunity to work with Clare," he concluded, "and we look forward to introducing the New England market to the automation system that I believe will be recognized as a great performer and a great value for residences and small businesses."

"Spencer represents a whole new breed of manufacturer's representatives," said Jeff Zemanek, Clare's Vice President of Sales. "Spencer's incredible depth of industry knowledge makes him an amazing resource to all parties. He gives a prospective Clare Controls' account a value-add on a level they may have never experienced before."

About Clare Controls
By making home technology simple, Clare provides clear and exclusive benefits to integrators, builders, and homeowners. Our product line features home automation solutions that are simple to install, maintain, and use; and that give homeowners the greatest level of control over their own automation experiences. Users of Clare automation systems control applications that enhance security, comfort, and fun—from home or away—with an easy-to-learn app that runs on favorite smart phones and tablets. Additionally, we offer several families of point-solution components for forward-thinking integrators regardless of automation affiliation. For more information, visit

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