Christie Rolls Out Experiential Advertising Network to 200 Theatre Lobbies Across U.S.

Christie's ad-based network provides revenue generator and customer engagement

Christie® continues its strong presence in the digital signage market with the rollout of Christie Experiential Networks® (CEN) in 200 theatre lobbies across the U.S., beginning with these theatre chains: Missouri's Wehrenberg Theatres; Michigan-based Emagine Entertainment; New Jersey's Frank Theatres; Florida's EPIC Theatres; and Spotlight Theatres in Georgia. The rollout demonstrates Christie's ability to deliver sophisticated advertising campaigns that communicate with and engage the modern, tech-savvy consumer in a wide range of markets.


The announcement coincides with the debut of CEN at DSE 2015 in Las Vegas, March 10 - 13. Christie is showcasing an array of innovative media solutions and digital destinations including interactive one-sheet kiosks, award-winning Christie Velvet® LED tiles and ultra-high resolution LCD touch panels. They are part of the many scalable systems featuring user-driven video walls, projection mapping, and multi-side immersive environments.

"Just as CEN is doing with Emagine Entertainment, which recently opened a new, upscale movie theatre concept, we can help customers create a new network, expand upon it, or monetize an existing one," noted Kevin Romano, senior director, Global Media, at Christie. "We offer a la carte products and services, as well as integrated solutions through our Christie THREE SIXTY digital media teams. Services include comprehensive strategy planning, content creation, interactive programming, system design, deployment and nationwide monitoring and maintenance. Christie can also connect the experiential digital network with pre-existing digital menu boards, directional signage and box-office signage to create a unique and engaging experience."

Featured Product

Platinum Tools - ezEX-RJ45 Termination & Test Kit

Platinum Tools - ezEX-RJ45 Termination & Test Kit

The new EXOtm Crimp Frame and ezEX-RJ45® Connectors provide the solution for terminating larger diameter Cat6/6A twisted-pair cables. Made in USA. • Conductor sizes up to .048", • Die sets for EZ-RJ45 & ezEX-RJ45 connectors • Feed-through EZ-RJ45 design verifies EIA568A/B wiring • One-step to crimp and flush cut/trim EZ-RJ45 conductor