Toronto Zoo Deploys Weatherproof SunBriteDS Displays for Digital Signage; Boosts Advertising Real Estate, Supports Energy Conservation

Outdoor Displays Improve Guest Experience While Adhering to Strict Venue Policies

THOUSAND OAKS, California, Feb 24, 2014 - As one of the largest Zoos in North America, the Toronto Zoo relies on dependable and high-performance technology products to inform more than 1.3 million yearly guests. Newly mounted at the park's admission gates four months ago, SunBriteDS's Marquee Series outdoor television displays are not only fully functional in all weather conditions, but also serve in the Zoo's mission of energy efficiency, while doubling as a source of advertising.

Strict Energy Policies

The 710-acre home to more than 5,000 animals, representing over 450 species, the Toronto Zoo requires more than 11,000,000 kWh of yearly electricity for its operations in the beautiful Rouge Valley. To demonstrate environmental leadership, the Zoo is committed to lowering its carbon footprint and employs many different alternative energy sources, including solar power, geo-thermal heating, solar thermal water heating, green roof technology and energy efficient equipment.

"SunBriteDS displays would not be a part of our facility without fulfilling each of our needs, especially our green energy initiatives," said Charles Duncan, the Toronto Zoo's Manager of Computer & Telecom Services. Mr. Duncan, who oversees nearly all the Zoo's technology, first installed SunBriteDS displays seven years ago. "As soon as our digital signage software stops transmitting a VGA signal when the park closes, the Marquee Series models are automatically powered off and then on again when the park opens the next morning thanks to the automatic Power Save feature."

High-Performing, Reliable Outdoor Displays

Mr. Duncan needed displays that not only adhered to the Zoo's energy policies, but displays that can withstand the naturally severe conditions that are routine for outdoor facilities in Canada. The four SunBriteDS DS-5507ESTL-BL 55" digital signage displays installed at the Zoo are fully functional in extreme temperatures spanning -40° to 122° Fahrenheit due to automated internal cooling and temperature regulation systems. The exterior cabinet, manufactured from durable powder-coated aluminum, includes gasketing and filtration systems to keep out all forms of moisture and prevents insect and spider entry, a significant threat at a Zoo.

"Spider silk is extremely conductive and can cause arcing across internal electronics," said Jonathan Johnson, Director of Brand Marketing, SunBriteDS. "SunBriteDS's Watertight Cable Entry and filtration systems guarantee that no unintended foreign objects or organisms tamper with the interior."

The DS-5507ESTL features bright 2,000-NIT high-heat tolerant LED panels, resulting in an image that is direct sunlight-readable in any time of day or night, all year round. Other panels are unable to protect the LCD crystals from direct sunlight, which can cause temporary dark spotting on screen, an occurrence known as isotropic blackout. The Toronto Zoo's previous outdoor displays, which suffered from this problem, required awnings and extra accessories for consistent performance.

Another Source of Ad Revenue

"Beyond providing guests with crucial information such as various daily events and special exhibits, our displays give us the ability to advertise our sponsors and partners," said Duncan. "Now our displays are fully readable throughout the day."

The Marquee Series models deliver this information with custom Technovision media players, an installation process that Duncan described as "a breeze." The displays run a Full-HD image at a 1920 x 1080p resolution.

"We've replaced several competitor models with SunBriteDS displays over the years," said Duncan. "They've been reliable throughout and a great success in achieving our energy needs."

SunBriteDS Marquee Series models represent the gold standard for outdoor weatherproof displays and can be seen in dozens of stadiums, public venues and resorts across North America. These commercial-grade displays are built to last for many years, reducing physical materials necessary for traditional printed signage. For more information on SunBriteDS please visit or call the sales department directly at 866.357.8688.

For more information on the Toronto Zoo, please visit

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About SunBriteDS
SunBriteDS engineers and manufactures award-winning televisions and displays built specifically for outdoor use. SunBriteDS developed the industry's first all-weather TV in 2004 and its products have been time-tested in home installations, outdoor sports arenas, restaurants, hotels, amusement parks, colleges, and airports. All models are available through SunBriteDS's network of Authorized Dealers. To inquire about becoming an Authorized Dealer, please contact SunBriteDS at 866.357.8688, or visit the Dealer Inquiry page at

About The Toronto Zoo
The Toronto Zoo is Canada's premier Zoo and a leader in animal preservation and environmental protection. More than a tourist attraction, the Toronto Zoo boasts a number of leading programs for helping wildlife and their natural habitats - from species reintroduction to reproductive research. A world-class educational centre for people of all ages, the Toronto Zoo is open every day except December 25 and attracts approximately 1.3 million visitors each year.

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