Digital Signage Expo 2015 to Feature "Getting Past the Pilot" Seminar Program for Systems Integrators & Installers

DSE 2015, co-located with the Digital Content Show and Innovator Zone, is scheduled for March 10-13, 2015, with access to the Exhibit Hall March 11 & 12 at the Las Vegas Convention Center in Las Vegas.

Atlanta - Digital Signage Expo (DSE), the world's largest International Tradeshow and Educational Conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its 4-part Digital Signage Seminar Program at DSE 2015 designed specifically for Systems Integrators & Installers will include an hour-long session titled "Getting Past the Pilot."

Many if not most digital signage projects start with a pilot program. A pilot ensures that the digital signage network operates as it is expected and provides a period to debug the network for the full rollout. This session will provide a step-by-step process for making that initial small pilot installation a success before taking your client's network to the next level, as well as an understanding of some of the new technologies available for observation and measurement of actual reactions to digital signage and how these tools can be used to determine the strengths or weaknesses of your pilot deployment.

Mike and Robert White, respectively President and Manager Convergent Technology, Multi-Media Solutions, who will be co-presenting this session, have provided a video overview, which can be seen at: Getting Past the Pilot.

DSE Advisory Board members recently had the opportunity to comment on this timely topic.

DSE Advisory Board member Margot Myers, Global Marketing Director, Platt Retail Institute, said, "The three most important factors to consider to ensure a successful pilot are: Assemble a cross-functional team to oversee the pilot, ensure that you have clearly established business objectives that will allow you to measure whether the intended impact is achieved, and think about scalability from the outset."

DSE Advisory Board member Jeff Porter, CEO Porter Digital Signage, said, "The key components that ensure a successful transition from pilot to rollout include: Set goals that include what you are going to measure, understand your business model, get executive buy-in, and ensure your plan and budget include the cost of ongoing content management."

Pat Hellberg, Principal, The Preset Group, said, "Set realistic goals for the pilot…during the pilot, keep your eyes and ears open and track the intangibles. Beyond the measureables and the metrics, pay attention to how your audience reacts to the technology. Ensure the screens are in the correct location for maximum impact of the messaging and that the content is on target."

Note: To read more about what other DSE Advisory Board members have to say about this and other important topics, see

Registration for "Getting Past the Pilot," or any of DSE 2015 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at

Mark your calendar now: DSE 2015, co-located with the Digital Content Show and Innovator Zone, is scheduled for March 10-13, 2015, with access to the Exhibit Hall March 11 & 12 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Jeanne Phillips, (770) 817-5903. Or, for more information, visit

You can follow DSE on Twitter @DSExpo, or for all DSE 2015 updates, use #DSE2015. For year-round news and information on digital signage, visit DSE's Digital Signage Connection web portal at

About DSE
DSE, produced by Exponation, LLC, will be held at the Las Vegas Convention Center, Las Vegas, NV, USA. DSE is the world's largest and longest running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

Over 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in seven educational tracks. The 2015 program will be comprised of pre- and post-show educational events, general conference seminars, as well as targeted Industry Roundtable Discussion Groups and free presentations staged in on-floor theaters.

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