ISC East 2014 Education Lineup Showcases Business Growth Opportunities

Program geared toward integrators, dealers and installers to help grow business

New York - September 8, 2014 - ISC East, the largest security event in the Northeast United States, announced its 2014 SIA Education@ISC Program, which features a line-up of sessions that focus on business trends, technologies and insights on the future of the security industry. The program is free to all ISC East attendees.

Produced by the Security Industry Association, SIA Education@ISC sessions are dedicated to helping dealers, integrators and installers grow their business through a variety of means, including maximizing the use of technology and security applications to achieve enterprise-wide business goals.

"This year's focus is on expanding the business mindset to improve relationships with customers and channel partners, create RMR, hire the best talent and more - we have a whole package of sessions dedicated to helping companies differentiate themselves from their competition," said Arminda Valles-Hall, Director of Training and Education, SIA. "Last year, our average ratings for speakers and sessions were in the 90s, on a scale of 100. Each year, the feedback gets stronger due to the unique educational opportunities we design for ISC East attendees."

More than 200 exhibitors and brands will be on the exhibit floor, and in addition to the expo, education courses add value for attendees. Held on the show floor, the educational program remains vendor-neutral and non-commercial - SIA's commitment to making sure ISC East's educational offerings remain valuable to the industry. Unlike many expos, attendees do not have to pay extra for the educational sessions. These sessions will be held from 10:30 a.m. to 4:30 p.m. on Nov. 19, and from 10:30 a.m. to 3:15 p.m. on Nov. 20, at the Javits Convention Center in New York City.

Highlights for integrators, installers and dealers include: "Stand Out From the Competition" presented by Chris Peterson, Co-Founder and President, Vector Firm. This session discusses how to speak your client's language according to their natural communication style, developing points of contact and best practices for setting yourself apart from your competitors; and "Video Surveillance: Beyond Protection and into Business Operations" presented by Dean Drako, President and CEO, Eagle Eye Networks. Drako will present how video surveillance applications are rapidly expanding beyond security to become intelligent tools for marketing, operations improvement and social media.

For end users, highlights include: "Campus Police Investigations: How to Use CCTV to Solve Crimes and Increase Your Effectiveness" presented by James McCarthy, Jr., Director of Physical Security, George Mason University, about using video surveillance to increase your investigative abilities, increase conviction rates and drive savings in time and manpower.

Designed for all stakeholders, "How to Survive in the Security Industry: The Next 10 Years" discusses where the industry is going, helps attendees gain insight into the long-term future of the industry and specifies skills required for future success. Presenters include Dr. Bob Banerjee, Sr. Director of Training and Development, NICE Systems; Paul Boucherle, Founder and Principal of Matterhorn Consulting; and Paul Cronin, Senior Vice President of Business Development at Atrion.

ISC East:
ISC East is the Northeast United States' security industry's premier convention for new products, solutions and technologies. Each year, ISC East hosts international and domestic security product manufacturer companies and security professionals at New York's Javits Center. This year's show is from 10 a.m. to 5 p.m. Nov. 19-20. For more information, visit

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