Creative Sound Blaster Roar - A Roaring Success at Launch Now Available in the US at an Irresistible Factory-Direct Price

New Concept, 5-Driver Portable Bluetooth Wireless Speaker Delivers Astoundingly Powerful, Spacious and Precise Audio That Blows People Away - Sold 1 Unit Every 30 Seconds at PC Show

MILPITAS - July 8, 2014 - Creative Technology Ltd today announced that the

hot-selling Sound Blaster® Roar portable Bluetooth wireless speaker is now
available for sale in the US for the first time at an unbelievably
attractive factory-direct price of USD149.99.

Sneak previewed at CES 2014 in Las Vegas in January, the Sound Blaster Roar,
a new concept, 5-driver high performance portable Bluetooth wireless speaker
simply blew people away the moment they heard its astoundingly powerful,
precision-tuned, high fidelity sound, emitted from a very compact and
portable booklet-sized form factor. It generated such great interest and
positive comments from the media and general public alike - almost everyone
who saw and heard the product demonstration at the Creative booth wanted to
buy one right away.

At its pre-launch at the IT Show Singapore, the Sound Blaster Roar wowed the
huge audience that thronged the show with its amazing audio prowess. It
generated long queues and sold like hotcakes - scoring a very impressive
record of an average sale of 'more-than-one-unit-sold-per-minute'. It
virtually flew off the shelves within the show's opening hour each day,
making it the hottest selling speaker at the 4-day cash-and-carry show. At
the recently concluded PC Show Singapore, it achieved an even more
astounding sales record of 'one-unit-sold-every-30-seconds'. The IT Show
and the PC Show are the largest annual consumer electronics shows in
Singapore. With the loudest sound from the smallest form factor, the
feature-rich Sound Blaster Roar simply out-performed, out-featured and
out-priced every other portable wireless speaker at the shows. It out-sold
all other speakers at the shows several times over.

Designed to rival existing home stereo systems in sound quality, yet light
enough to be portable, the sleek metallic Sound Blaster Roar measures only
2.2 x 7.9 x 4.5 inches and weighs 2.4 lbs. Dubbed the 'Audiophile Sound
Booklet' by audio aficionados, it was engineered from the ground up with
Creative's expertise in audio technology and years of research and expertise
in speaker design, and represents the pinnacle of portable wireless audio.
Its superb audio performance is set to redefine the home stereo and wireless
speaker market - by combining wireless connectivity, portability, high
fidelity and audio power all into one compact unit that can rest on the
palm, and be brought along on-the-go for a truly mobile digital lifestyle.

"Many portable wireless speakers are designed primarily to be small and
compact. They hardly suffice in audio fidelity to provide decent sound as a
home stereo system. In the designing of the Sound Blaster Roar, we've
approached it from the opposite direction. By incorporating advanced
acoustic design elements, we focused on high quality audio performance first
and portability second. Then we embarked on a near impossible mission to
make it small, feature-rich, sexy and cost-effective by defying many laws of
conventional acoustic engineering. This has allowed us to create the first
high performance home stereo-grade wireless speaker that can be taken
on-the-go. The end result is an astoundingly powerful but compact and sexy
portable speaker that blows people away everywhere it goes. Many people did
not believe what they heard when they encountered the Sound Blaster Roar -
they were hunting around for a hidden external subwoofer!" said Wong Hoo
Sim, Chairman and CEO of Creative Technology.

"The audio power of the Sound Blaster Roar is simply mind-shattering for its
size and precision fidelity. To top it off, we are making it available at
an irresistible, take-no-prisoners factory-direct price of USD149.99! I
believe the Sound Blaster Roar is by far the best portable wireless speaker
in its class in the market. It is a no-brainer purchase for anyone who is
looking for a powerful and portable wireless speaker," added Sim.

Since its launch, the Sound Blaster Roar has garnered many positive early

"First and foremost, audio performance is exemplary of a speaker of its
class and size, and easily rivals and even outclasses lesser 2.1 speaker
systems…… the Sound Blaster Roar offered very good clarity, smooth mids and
deep, well-controlled bass. It also exhibited very good speed and
dexterity…. it represents tremendous value for money and it is a no-brainer
for us to recommend to anyone who is looking for a powerful portable
wireless speaker." Source:, SPH Magazines, 2 March 2014

"Overall, the Sound Blaster Roar SR20 is definitely the most impressive
Bluetooth speaker we've reviewed for quite a while - it not only sounds
good, but it's also extremely versatile, which is all you could really ask
for with a Bluetooth speaker." - Custom PC Review

"Loud is useless without quality. Roar, is loud and sounds good. Real
good." - Craving Tech

"The Creative Labs Sound Blaster Roar kinda changes all that with a boatload
of cool and unusual features." - Inner Fidelity

"The Roar sounds killer, and it's definitely very balanced: lows are deep
and rich, mids are very pronounced, and highs are a well-blended part of the
mix. The combination of the three make it sound like a much larger speaker
than it actually is. And when you crank the volume, it can handle it -
there's no distortion even at max volume." - Android Police

In March 2014, the Sound Blaster Roar garnered the prestigious Red Dot Award
conferred by the famous German-based international "Red Dot Award: Product
Design 2014" competition - often seen as the ultimate accolade in the world
of product design that recognizes outstanding product designs for their
innovation, functionality, quality standards, ergonomics and ecological

Sound Blaster Roar - Advanced Acoustic Design and Features The key advanced
acoustic design elements of the Sound Blaster Roar are its dual amplifiers,
Space-Filling Dispersion Architecture, Boxer-Bass-Module Design, Roar Audio
Power, TeraBass and MegaStereo features.

Bi-Amplified Design

Most other portable speakers utilize a single amplifier to reproduce the
entire audio spectrum, with most demand going into producing lows and
mid-range audio. A single-amplified design thus compromises the highs,
which results in unbalanced, low-fidelity audio, a symptom that is common
among portable speakers. In contrast, the Sound Blaster Roar features a
bi-amplified design that utilizes two amplifiers - one dedicated to driving
the lows and mids, and another dedicated to delivering the highs. This
allows the speaker to produce uncompromisingly clear, high definition and
well-balanced music.

Space-Filling Dispersion

Another key differentiating factor is that the Sound Blaster Roar is
specially designed to produce space-filling audio, instead of small,
constrained audio. This is achieved by the incorporation of far-field high
frequency front-firing drivers that project audio further than most other
speakers in its class, allowing users to hear subtle audio details clearly
even when at the other end of a room. Audio spaciousness is further
enhanced through the unique placement of the five different drivers. While
the two high frequency drivers are front-firing, the active bass and
mid-range driver is top-firing, with lower-range audio enhanced even further
by the two side-firing passive radiators. This design results in a
holosonic soundscape that enables improved width, height and depth while
preserving stereo focus. The listener thereby experiences spacious audio
that is not sweet spot-dependant.

Boxer-Bass-Module Design

Placing the top-firing bass and mid-range driver horizontally also allows
for a low centre of gravity, which increases the stability of the Sound
Blaster Roar. This eliminates any unnecessary movement, vibration or
rattling of the speaker's body during audio playback, even at high volumes.

ROAR Audio Power

By default, the Sound Blaster Roar is designed to deliver clear and balanced
high fidelity audio, even at high volumes. In scenarios such as parties or
gatherings where a large group is gathered, pressing the ROAR button will
instantly and significantly boost the loudness, depth and spaciousness of
the speaker audio for an even more powerful, kick-ass, no-holds-barred
listening experience.


TeraBass is a feature that intelligently compensates for the perceived lack
of loudness in bass during low level audio playback without artificially
over-accentuating bass levels. TeraBass processing will intelligently
increase the loudness of bass at low to medium volume levels.


The MegaStereo feature enables two sets of Sound Blaster Roar speakers to be
easily connected to each other to form a wider and more powerful left/left
and right/right mega stereo system with double the punch using an optional
special MegaStereo cable.

High-Definition Audio Codecs - AAC and aptX® AAC and aptX® are advanced HD
audio codecs that deliver high quality audio for Bluetooth transmission.
These codecs, supported by iPhones and branded Android phones, are crucial
for high quality wireless audio transmission.

Other Useful Features

Beyond its astounding audio performance, the Sound Blaster Roar also
incorporates many useful built-in features, such as Speakerphone
teleconferencing, a MicroSD slot for MP3 music playback and Audio
recording, a Siren, and a unique Bluetooth Link Security Control that
allows users to configure the connectivity settings of Sound Blaster Roar
for different usage scenarios. It even doubles as a Sound Blaster for
connecting to a PC via the USB port.

• Housed within the Sound Blaster Roar is a high quality microphone
that provides clear voice pickup, making it suitable for speakerphone
• Integrated MicroSD WMA and MP3 Player - Plays music directly from a
MicroSD Card without having to connect to the user's smart device.
• Integrated Voice Recorder - Allows for simple, one-touch audio
recording of music and voice calls directly to a MicroSD card.
• NFC connectivity - One tap of an NFC-enabled smart device on the
Sound Blaster Roar connects it to a device via Bluetooth.
• Connects to two Bluetooth-enabled devices simultaneously - Ideal in
a situation when a user is watching a movie on a tablet and wants to take a
phone call on the Sound Blaster Roar from a smartphone.
• Link Security Modes allow users to select how they can connect their
Bluetooth devices to cater for different usage scenarios:
- Default Mode (Creative Bluetooth Multipoint Mode) - Connects to up
to two Bluetooth devices simultaneously. Ideal for single users with two
Bluetooth devices who may not want to share the Sound Blaster Roar with
- Friendly Access Mode - Allows Bluetooth devices that have been
paired to the speaker before to takeover control of the Sound Blaster Roar.
Ideal for sharing music among family and friends.
- Free-for-All Access Mode - Allows device to be always set in
discoverable mode. Anyone can easily search and connect to the device
without seeking permission. Ideal for use in meetings or classrooms for easy
sharing of audio.
• Dual Purpose Battery - 6000 mAH battery charges smartphones beyond
providing up to 8 hours* of continuous audio playback.
• Siren - Comes with a built-in siren that lets users instantly grab
attention when needed.
• Additional Sound Blaster† Functionality - Connecting the Sound
Blaster Roar via USB to a PC or Mac enables advanced audio processing
through Sound Blaster Control Panel, a free downloadable software program
specially designed for the speaker.
• Size: 2.2 x 7.9 x 4.5 inches
• Weight: 2.4 lbs

* Actual battery life will vary with use and volume settings.

†The Sound Blaster Roar functions as an external Sound Blaster sound card
when plugged into a PC or Mac via USB.

Pricing and Availability

The Creative Sound Blaster Roar portable Bluetooth wireless speaker (SRP
USD199.99) is available now in the USA at and at the
factory-direct price of USD149.99.

For more information on Creative Sound Blaster Roar, visit

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