New Digital Book Showcases Remarkable Visual Projects Driven by Christie's Award-Winning Projection Technologies
Christie® has published and released The Book of Transformations - a 'coffee table' style book that explores and celebrates how artists and technicians are using powerful projection display technologies to visually transform familiar structures and objects.
Through more than 70 case studies, readers learn how giant office buildings, ancient temples and churches, landmark towers, bridges, performance stages and even athletic playing surfaces have been re-imagined and truly transformed using 'light paint' and the creative genius of event producers and artists.
Projection mapping involves creating an accurate, virtual version of a structure, and then using powerful professional-grade projectors to transform the characteristics of that structure using painted light and motion graphics.
The tablet version of The Book of Transformations includes images, embedded video and detailed narratives of how various structures and surfaces were mapped, recreated in software, and then given entirely new appearances using powerful projected light. The Book of Transformations also traces the history of the art form, provides an extensive primer on how projects are conceived and executed, and looks at the future of the technology and medium.
The free tablet app is available on Apple's App Store for iPads and Google's Play Store for Android tablets. A non-interactive PDF is also available free of charge, allowing all the showcases and supporting material to be readily viewed on other tablet devices, as well as PCs and laptops.
The book follows the early 2013 release of Christie's 'The Book of Shapes,' which explored the projects and possibilities of the Christie's groundbreaking Christie® MicroTiles® modular displays.
Book of Transformations - Designed To Inform and Inspire
"The feedback and marketplace demand for the Book of Shapes was extremely positive, so we started putting the plans together for this new publication even as the first one was being released," explained Kathryn Cress, vice president, global & corporate marketing, Christie.
"With this new book, we wanted to not only inspire our partners and end-users with what's possible using our projection technology, but also help explain the process and ingenuity behind some of the truly amazing projection mapping work we've seen around the world."
Bart Kresa of Los Angeles-based BARTKRESA Design inspired the book's title, having produced stunning visuals at events and installations on several continents. "It's magic," said Kresa, "when the audience doesn't see this as being done with projection ... when the audience doesn't really know how it happens."
Sorted by vertical categories: Celebrations & Festivals, Corporate, Government, Mega Events, Museums & Entertainment, Promotional & Branded, and Retail & Fashion, the Book of Transformations celebrates projects across several continents.
Featured projection mapping displays include iconic landmarks like the Sydney Opera House, the Eiffel Tower in Paris, St. Basil's Cathedral domes in Moscow's Red Square and the La Scala opera house in Milan. There are also Middle East mosques and temples, grain silos along Canada's St. Lawrence River, and an old courthouse in Chile - all brought to life with projection mapping.
The book also shows how motion graphic artists and technical producers push the boundaries of projection such as in South Korea and Singapore where water vapor has served as the digital canvas. In the U.S. and Spain, new motor vehicles have been tightly wrapped in fabric and magically transformed through multiple projections and the imagination.
The Christie Technology behind Projection Mapping
Christie's 3-chip DLP® projectors are used around the world for projection mapping. A wide choice of resolutions and brightness levels lets users project rich, evocative displays on almost any structure or surface. Christie's range of projectors feature up to 35,000 center lumens, and are equipped with either Xenon or mercury illumination, meeting the requirements for applications of any size and budget.
Christie Twist™ technology allows users to warp and edge-blend projected images onto irregular shapes or surfaces, and complicated multi-projector setups are made easy using camera-based systems such as Christie AutoStack™.
To download a copy of The Book of Transformations, tablet users visit http://www.christiedigital.com/en-us/projection-mapping/Pages/default.aspx#downloads.