Keynote Talk by Alex Grossman of Quantum at the 2014 Creative Storage Conference(SM)

Keynote talk focusing on Cloud Storage in Modern Media and Entertainment Workflows

San Jose, CA, May 14, 2014-The 2014 Creative Storage Conference (SM) (CS 2014) has the agenda posted on the conference web site. Alex Grossman, Vice President of Media and Entertainment at Quantum will give a keynote talk focusing on Cloud Storage in Modern Media and Entertainment Workflows. CS 2014 provides cutting edge insights on a broad range of storage technologies used in professional media and entertainment applications. Quantum, Corning, HDS, Oracle, Sony, and Zadara, are sponsoring and exhibiting at the show.

Following is a description of Alex Grossman's Keynote Talk:

The Smarter Cloud for Media: More than Compute and Storage - True Post and Broadcast Production Workflow

Content creators in Broadcast and post-production are under extreme pressure to remain competitive and embrace higher resolutions (4K), new camera formats and a growing range of delivery options. Combine this with distributed teams and remote approval, and these factors are pushing the limits of traditional content delivery and post-production workflow strategies, as well as the underlying infrastructure that powers these systems. Enter the cloud. In this talk, Alex Grossman will discuss how the cloud can not only relieve this pressure but also be an important way to evolve and accelerate creative workflows by:

*Enabling globally dispersed teams to collaborate in real-time on creative projects for faster time-to-market and improved efficiency;

*Helping organizations scale to meet changing levels of demand during the post-production process;

*Providing greater security and integrity in content management; and

*Optimizing prior investments and preserving future flexibility.

Alex Grossman is a 20+ year veteran of the storage industry and is currently Quantum's Vice President, Media & Entertainment. Previously he was Founder and President of Active Storage, a developer of media and Apple-centric workflow storage solutions. Before founding Active Storage, Grossman was an Apple executive in the Worldwide Product Marketing group, with responsibility for driving the development, marketing and management of Apple's server and storage products. Prior to joining Apple, he was Vice President of Sales, Marketing, and New Product Development at MicroNet Technology, Inc., a developer and manufacturer of storage solutions for creative professionals and IT managers. Grossman has contributed to several patents associated with media management and storage technology and led the team that developed the first FireWire-based Storage Area Network.

The Eighth Annual Creative Storage Conference(SM) (CS 2014) will be held Tuesday June 24, 2014 at the DoubleTree Hotel West Los Angeles in Culver City, CA ( This event brings together digital storage providers, equipment and software manufacturers and professional media and entertainment end users to explore the conference theme of "Collaborative Workflows and Storage Objects".

Media and Organization Sponsors include: Advantage Video Systems, The Association of Moving Image Archivists, AV Systems Magazine, Computer Outlook, Coughlin Associates, Createasphere, Digital Cinema Society, Digital Production Buzz, Entertainment Storage Alliance, HDDFA, Home Toys, Media and Entertainment Services Alliance, MESS, Post Magazine,,, RDC, SCRI, SMPTE, SNIA, SNIA SSSI and Tech Target. Wooly Productions will be the video sponsor.

A limited number of sponsorships and exhibits are available for the 2014 Creative Storage Conference(SM). Several levels of conference, web site and event sponsorship are available as well as a table-top exhibits. Information on the sponsorship and exhibit opportunities are available at

For additional information on the conference call 408-978-8184 or email

The Creative Storage Conference(SM) is put on by the Entertainment Storage Alliance ( and Coughlin Associates (

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