Linear Announces Webinar: Local SEO Fundamentals for Dealers

The free webinar will educate dealers about local search engine optimization (SEO) strategies to increase website traffic, build quality backlinks and organically grow their business.

Carlsbad, CA - February 25, 2014 - Linear LLC, the leader in residential and commercial access control, emergency response and security solutions, announces the seventh interactive webinar in its innovative lineup of online training, created for potential and existing Linear dealers. The webinar, Local SEO Fundamentals, will take place on March 12, 2014 at 1:00 PM ET / 10:00 AM PST and will cover search engine optimization practices and strategies that contribute to lead generation, qualified website traffic and expanded market penetration on a local level.

The session will run approximately 45 minutes with an additional 15 minutes open for questions and commentary. The Linear webinar will cover topics including: intelligent keyword research and onsite optimization, the importance of claiming Local places pages and business directory listings, backlinks and social signal strategies, the difference between mobile and desktop search results, and how the latest updates to the Google algorithm affect SEO. The online training aims to support business development for dealers by providing a convenient, free resource for learning about current digital marketing trends.

"It's no secret that more people go to the Internet first when researching any product or service so it's important to be visible and have a positive presence," said Duane Paulson, Senior Vice President of Product and Market Development at Linear, LLC. "Search engine optimization is a short and long-term investment since the work done now can reap rewards weeks, months and years down the road, and it generally costs time more than anything else. A well-thought out SEO strategy is one of the best marketing investments a dealer can make in their own long-term success."

The presentation will provide recommendations for optimizing all online content and simple steps that require very little background knowledge or digital marketing expertise. Attendees can expect to walk away with a clearer understanding of:

* Why search engine marketing and optimization matters

* How to identify the right local and industry keywords and use them effectively

* The benefits of a blended search and social strategy

* How to optimize a website for local search

* Leveraging local media and partners

* The importance of third party website listings and how to get them

* An overview of all the newest updates to SEO algorithms and what they mean for local search

The first live session of the Local SEO Fundamentals training webinar for Linear dealers will be held on March 12, 2014 at 1PM EST / 10AM PST. The session will also be recorded ensuring that dealers who are unable to attend live can still reap the benefits, when it is most convenient to their schedules.

Linear dealers can get more detailed information about the webinar or register to attend at

About Linear LLC
For over 50 years, Linear LLC has been an innovator in the security market. Linear's legacy includes the early application of passive infrared detection and radio frequency (RF) transmission, technologies that revolutionized the wireless security and access control industries. Today, Linear delivers class-leading wired and wireless products into a variety of markets serving the access control, security and home technology needs of its customers. A subsidiary of Nortek, Inc., Linear continues to expand its product and engineering prowess, leveraging the knowledge gained from strategic acquisitions and custom product development which will help lead the company into the next 50 years. To learn more, visit

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