ASUS and Waves Audio Announce Strategic Relationship to Provide a Premium Sound Experience to Users

ASUS and Waves Audio Announce Strategic Relationship to Provide a Premium Sound Experience to Users Worldwide



- Waves MaxxAudio® Master technology brings superior audio performance to complete range of ASUS SonicMaster products -

INTERNATIONAL CES, LAS VEGAS, NV, January 7, 2014 - ASUS, a leading enterprise in the new digital era, together with Waves, a leading provider of audio DSP for the professional and consumer markets, and recipient of a Technical GRAMMY® award, have recently announced an expanded relationship which will bring a new level of premium sound quality to ASUS's consumer electronic product line. This agreement will incorporate Waves MaxxAudio® Master processing into all ASUS products that feature ASUS SonicMaster technology.

As the driving engine of ASUS SonicMaster, MaxxAudio Master processing, with its superior performance characteristics, will enhance the clarity and depth of the user's listening experience, whether enjoying a game, multimedia selection of music and movies, or for online communication purposes.

"Ongoing developments in multimedia and entertainment applications increasingly push the capabilities of our devices," said Henry Huang, Director of ASUS Golden Ears Team. "We are certain that this strategic implementation of Waves' embedded technologies will provide a new level of satisfaction to the ASUS user experience."

"ASUS is well known for groundbreaking products, their innovative designs deserve innovative audio technology to match, stated Tomer Elbaz, Executive Vice President, Waves Consumer Division. "ASUS Golden Ears Team makes an exceptional use of MaxxAudio professional sound technologies to create a unique, premium audio experience. Thanks to this winning combination, ASUS users, whether working with a mobile device or a high-end workstation, can expect best in class sound quality."

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PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseT™ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Prcis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.