Hillcrest Labs Launches Low Power Sensor Hub for Smartphones, Tablets, Wearables and the Internet of Things

- Hillcrest's SH-1 sensor hub includes sensor fusion, gesture recognition, and 'always on' functions for context aware applications -

Rockville, MD -- October 29, 2013 -- Hillcrest Labs today announced it has

designed a new sensor hub product to change how consumers use their
smartphones and other portable electronics. Sensor hubs are a separate class
of chips designed to offload sensor management from the main processor.
Hillcrest's SH-1 sensor hub is a turn-key software solution that provides
'always on' features such as context awareness and gesture recognition to
augment the consumer experience and minimize system power consumption. At
launch, Hillcrest's software will be paired with a cost-effective, low power
SAM D20 ARM(R) Cortex(R) M0+ based microcontroller from Atmel(R), which
enables device manufacturers to get to market quickly.

The SH-1 sensor hub is a complete software package that includes high
performance, low power sensor fusion, context awareness and gesture
recognition algorithms, optimized sensor drivers, and the hub/host interface
which communicates with an application processor. The software transforms
data from up to six different types of sensors-including inertial, magnetic
and environmental sensors-into application-ready information and is designed
to perform consistently regardless of the sensor supplier used. The
combination of the low power sensor hub microcontroller and Hillcrest's
software is available for AndroidT smartphones and tablets, wearable
devices, and a variety of other sensor-enabled devices.

"There's an insatiable appetite for power savings and new functionality in
mobile devices and wearable electronics," said Chad Lucien, senior vice
president of sales and marketing for Hillcrest Labs. "We are confident that
a broad range of products will benefit from the level of performance, range
of functions, and low power utilization of the SH-1 sensor hub."

"ARM is pleased to see Hillcrest Labs launch the SH-1 sensor hub, which
promises to hand consumers compelling new experiences and levels of control
over their environments and devices," said Simon Ford, director, Internet of
Things Platforms, ARM. "We're excited to partner with Hillcrest Labs to turn
the vision of 'always on', context-aware devices into reality. This is a
great example of how intelligent and energy-efficient ARM-based technology
is bringing the exciting benefits of the Internet of Things into consumers'
lives today."

At launch, Hillcrest's SH-1 sensor hub will be available on Atmel's chip and
will support sensors from the world's leading sensor makers. It is initially
targeted to the Android mobile device ecosystem, with complete support for
Android 4.3 at launch. The solution can be augmented by the Freespace
MotionElements software bundle to provide additional context awareness,
activity tracking and gesture recognition functions on the application
processor. Hillcrest expects to announce customers using Freespace-enabled
sensor hubs in products shipping in the coming months. Hillcrest will
present information about the new sensor hub solution during the session:
"Sensor Fusion, Sensor Hubs, and the Future of Smartphone Intelligence" at
ARM TechCon, taking place October 30th in Santa Clara, CA at 1:30 p.m. PT in
Grand Ballroom B, and in Atmel's booth #207.

About Hillcrest Labs:

Hillcrest Labs is the leading global supplier of software and hardware for
motion-enabled products. Our FreespaceR technology transforms human movement
into high quality, application-ready motion information. With a decade of
development and many unique patented features, products come to life with
Freespace motion. Companies that have licensed or use Hillcrest's motion
technology include: Atmel, Eastman Kodak, Hisense, Intel, LG Electronics,
Logitech, Roku, SMK Electronics, Sony Computer Entertainment Inc., TCL
Multimedia, Universal Electronics (UEI), and others.

Hillcrest has received numerous awards and recognitions including the
prestigious CES Innovations Honoree Award multiple times, IMS Research's TV
Innovation Awards, EE Times' ACE Award, PC World's 100 Best Products and
Greatest Tech Designs, Popular Mechanics' Editors Choice, ECN's Reader's
Choice Tech, and many others. Additional information about Hillcrest's broad
portfolio of motion control products is available at: www.HillcrestLabs.com.
Follow Hillcrest on Facebook at www.facebook.com/HillcrestLabs or Twitter at

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