Home Technology Specialists of America to Host Marketing Summit II Follow Up: Digital Marketing 201 Training for Members

HTSA enhances its educational webinar program for members and vendors; hones in on advanced digital marketing tactics and best practices for increasing brand "findability."

Barrington, IL - August 7, 2013 - The Home Technology Specialists of America (HTSA) is proud to announce its third social media training webinar, created exclusively for HTSA Members and Vendors, scheduled to debut in two sessions on August 13, 2013 at 11:00 AM EST / 8:00 AM PST and a second session beginning at 4:00 PM EST / 1:00 PM PST.

The interactive training session will run approximately 45 minutes with an additional 15 minutes open for questions and commentary. For those who were unable to attend, the digital training will highlight the success of the HTSA Marketing Summit II and recap many of the best practices that attendees learned, as well as dive deeper into advanced Internet marketing and social media strategies surrounding the leading social platforms: Facebook, Twitter, LinkedIn and YouTube.

"HTSA is dedicated to providing powerful insight and strategic direction that can help our members better utilize digital opportunities and social media," said Bob Hana, HTSA Managing Director. "Our industry as a whole understands that social media and Internet marketing are driving factors for growing one's online reputation and visibility. Our HTSA Marketing Summit and webinars, such as these, are designed to build upon the basic knowledge our members and vendors are already familiar with, while helping to expand their digital and social expertise and uncover new opportunities for both sales and business growth."

The online presentation will provide a review of all the tips and best practices necessary for interacting with an online audience, while attendees can expect to walk away with a wealth of insight and a better understanding of:

*The major strategies and best practices shared by leading digital marketing thought leaders present at the recent HTSA Marketing Summit II

*In-depth look at content generation with tips for best integrating valuable keywords across your online marketing initiatives

* A comprehensive checklist to follow with advice on how best to optimize social profiles for maximum search and exposure; including a in depth look at how best to leverage LinkedIn and YouTube

*The best ways to engage on social media

*And more

The first two live sessions of the Social Media 201 Training for HTSA Members will be held on August 13th, 2013, at 11:00 AM EST / 8:00 AM PST with the second session beginning at 4:00 PM EST / 1:00 PM PST. The webinar will also be recorded ensuring that members who are unable to attend live can have the opportunity to access the content when it is most convenient to their schedules.

The HTSA team encourages all interested members and vendors to take advantage of the new Social Media Training Program by reserving a spot today. HTSA Members who wish to register for the 11:00 AM EST / 8:00 AM PST session please click here, to register for the 4:00 PM EST / 1:00 PM PST session, please click here .

To learn more about The Home Technology Specialists of America, please visit www.htsa.com.

About Home Technology Specialists of America

Home Technology Specialists of America (HTSA) is a national association of specialty retailers and custom integrators, who design, specify and install premier residential and commercial electronic systems. Ranging from home automation and media rooms to lighting control systems and multi-room audio, today's digital living environments demand a specialist who helps connect the products in the home, at work or on the go, simply and correctly, while maximizing their performance. Join the conversation on Twitter or by becoming a fan on Facebook.

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