LG Electronics Launches Virtual 'Home Away From Home'

Interactive 'Life's Good' House Shares Cleaning, Organization Tips, Games, Chance to Win Dream Refrigerator

ENGLEWOOD CLIFFS, N.J., July 24, 2013 -- LG Electronics USA is throwing a housewarming party for its newly unveiled 'Life's Good' House, inviting everyone to explore and share useful household cleaning, organization and entertaining tips, and discover the latest in home technology.

When exploring each room of the 'Life's Good' House, users will encounter simple "tricks of the trade" to help them run a well-oiled home operation with tools they may already have at their disposal, whether its repurposing a napkin holder to help organize mail, or placing baskets in the fridge to organize smaller food items. To celebrate the launch, LG is also providing the opportunity for Facebook fans to participate in an online scavenger hunt challenge, with the chance to win weekly prizes, including LG's state-of-the-art super-capacity refrigerator*. A sampling of more than 50 household tips includes:

*Kitchen: Find out how to keep the hub of the home in tip-top shape, from advice on how often to sharpen your knives to how to save time on cleaning by taking advantage of new technologies like LG's EasyClean™ range, which allows you to clean the oven's interior in just 20 minutes versus hours**.

*Laundry Room: Learn more about LG's TurboWash™ laundry pair, designed to help homeowners save 20 minutes per load***, as well as tips on using detergent to tackle tough cleaning jobs - even beyond the mud room.

*Nursery: Welcome your new LG appliance to the family by creating a personalized announcement to share with friends, and learn how to add flair to this special room by creating fun wall art from fabric swatches.

*Living Room: Find out the best ways to overcome cord clutter in your media center or computer area, as well as information on the latest Smart TV that can be controlled with few swipes of a smartphone.

*Garage: Discover new ways to best organize small spaces as well as interesting tips to keep insects at bay.

"We recognize the challenges busy families face in finding new ways to achieve better results around the house - and ultimately save time and energy," said James Fishler, senior vice president of marketing for LG Electronics USA. "At LG, we're always on the lookout for a better way to simplify consumers' lives. With our 'Life's Good' House, we're helping you make the most out of your living spaces, by sharing household tips that provide solutions to common, everyday problems."

Demonstrating the advantages of a truly well-connected environment, the interactive, exploratory home, features the company's latest line-up of home appliances, consumer electronics and mobile devices, pairing simple, intuitive tricks and tools to help families tackle everyday chores in each room of the house with the benefits of LG's product portfolio. Homeowners can also uncover useful information on how the latest ENERGY STAR-certified appliances can decrease the impact in a home's energy bill, helping them save money.

"Fridge Finder" Sweepstakes*

For a chance to win household prizes - including LG's Super-Capacity French-Door refrigerator with a magnetically sealed Door-in-Door™ compartment for easy access to commonly reached for items - visit the 'Life's Good' House on LG's Facebook page and find the "Fridge Finder Sweeps" icon in one of the rooms. Weekly winners will receive a $100 Little Tikes gift card up through week seven of the sweepstakes, and a winner on the eighth and final week will be awarded a $250 Little Tikes gift card. After the completion of the weekly sweepstakes, one lucky grand prize winner will be awarded an ENERGY STAR-certified LG refrigerator.

The LG Fridge Finder sweepstakes is open from July 23 through Sept. 15, 2013. Interactive games along with household tips will continue to be added to LG's virtual house throughout the remainder of the year. For complete rules, details and your chance to enter, visit LG's 'Life's Good' House on Facebook at www.LifesGoodHouse.com.

*NO PURCHASE NECESSARY TO ENTER OR WIN. A Purchase will not increase your chance of winning. The LGEUS Dream Kitchen Sweepstakes (the "Promotion") starts at 12:00:01 AM Eastern Time (ET) on 7/23/13 and ends at 11:59:59 PM ET on 9/15/13. Open to legal residents of the 50 U.S. or D.C., 18 years or older on date of entry. Subject to complete Official Rules available at www.facebook.com/lgusa and applicable federal, state and local laws and regulations. Void where prohibited. Sponsor: LG Electronics U.S.A., Inc., This Promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.

**Heavy build-up may require additional manual effort or use of the full self-clean feature.

***Based on AHAM-HLW-1-2010 test protocol. Cotton/Normal or comparable cycle at default settings, 8-lb loads, front load washers only. Excludes other LG manufactured products. Excludes quick wash or comparable cycles intended for small, lightly soiled loads only.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $45 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG's "Life's Good" marketing theme. LG Electronics is a 2013 ENERGY STAR Partner of the Year. For more information, please visit www.lg.com

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