SONY Teams With Daktronics for True High- Definition Integrated Super System at Levi's(R) Stadium

Includes video displays in each end zone

BROOKINGS, S.D., June 24, 2013 -- Daktronics

(Nasdaq:DAKT) of Brookings, S.D., announced today that, in a joint sales
effort with Sony Electronics(R), it will manufacture a true high-definition
integrated LED video super system for Levi's(R) Stadium in Santa Clara,
Calif., the new home of the San Francisco 49ers opening in 2014.

The multi-million dollar installation includes video displays in each end
zone, a ribbon display around the seating fascia, an audio mesh display over
the speaker system, and Daktronics Show Control System to integrate and
control all displays.

"The vision for Levi's(R) Stadium has always been to create the ultimate fan
experience through the use of innovative technology," said San Francisco
49ers President Gideon Yu. "The partnership between Sony and Daktronics will
outfit Levi's(R) Stadium with ground-breaking visual elements, setting its
in-stadium experience apart from all other outdoor sports and entertainment
venues and rivaling the home viewing option."

The north and south end zones will receive LED video displays featuring 13HD
pixel layouts. The display located in the north end zone measures
approximately 48 feet high by 200 feet wide and the display in the south end
zone measures approximately 48 feet high by 142 feet wide.

The resolution and dimensions of each display allow for true high-definition
video to be shown in the form of live video and instant replays. Each
display can also be sectioned into multiple smaller sized windows to present
fans with a variety of up-to-the-minute statistics, scoring information,
sponsor advertisements, and other graphics and animations, sure to rival any
at-home experience.

Sony Electronics also plans to install a full HD video replay room at Levi's
Stadium, including professional cameras and switchers that can drive content
to the Daktronics displays.

"Stadiums and arenas are now entertainment destinations, where the action on
the field is just one part of the event," said Alec Shapiro, president of
Sony Electronics' Professional Solutions of America group.

"Fans expect a true HD experience from their seats to the concession stands
to the suites, and technology like Daktronics displays, driven by Sony
technology, can create that immersive and dynamic fan experience."

Levi's(R) Stadium will also be receiving the latest technological innovation
from Daktronics: digital audio mesh. This product consists of freeform LED
elements mounted over the stadium's speaker system, measuring 48 feet high
by 58 feet wide, in a manner that allows sound to pass through it
uninhibited, rendering it aesthetically pleasing and acoustically
transparent. It allows for full video capability that can be used for
additional sponsorship and other dynamic spectator experience opportunities
in a space that would traditionally be unavailable for such content.

"As the first installation of the new digital audio mesh technology, it will
be highly impactful to the overall experience," said Brent Stevens,
Daktronics national sales manager for professional sports.

"The mesh will be able to connect with the south end zone video display to
show a single full video image across both displays. This capability allows
this display to tie together very well with the full video production on
game day."

Around the seating fascia, Daktronics will install a ribbon display which
features a 13HD pixel layout and measures 3.5 feet high by 1,650 feet wide.
These displays will provide the opportunity to showcase sponsors throughout
events and provide up-to-the-minute statistics and other game information.

Levi's(R) Stadium will be the first to have every display within the seating
bowl feature 13HD pixel layouts, the premier LED solution for outdoor
stadiums, to put it at the top of the list for technological enhancements.

Daktronics will also be including its powerful Show Control System with this
installation. This industry-leading system provides a combination of display
control software, world-class video processing, data integration and
playback hardware that forms a user-friendly production solution. For more
information on Show Control, visit

Daktronics LED video and messaging display technology incorporates excellent
image clarity and contrast with wide angle visibility while providing
multiple levels of protection from the elements. It offers a long lifetime
with minimal maintenance and low power consumption, providing value and
excitement for years to come.

About Daktronics
Daktronics is recognized as the world's leading provider of full-color LED
video displays. Daktronics began manufacturing large screen, full-color, LED
video displays in 1997. Since then, thousands of large screen video displays
have been sold and installed around the world.
Since 2001, independent market research conducted by iSuppli Corp.
lists Daktronics as the world's leading provider of large screen LED video

Daktronics has strong leadership positions in, and is the world's largest
supplier of, large screen video displays, electronic scoreboards,
computer-programmable displays, digital billboards, and control systems. The
company excels in the control of large display systems, including those that
require integration of multiple complex displays showing real-time
information, graphics, animation and video.
Daktronics designs, manufactures, markets and services display systems for
customers around the world, in sport, business and transportation
applications. For more information, visit the company's World Wide Web site

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