Rovi Releases MainConcept HEVC SDK

Designed to Streamline the Adoption of the New Compression Standard and Speed the Conversion of Entertainment Libraries Into HEVC-Compatible Streaming Formats Including DivX Plus Streaming

SANTA CLARA, Calif., June 4, 2013 -- Rovi Corporation

(Nasdaq:ROVI), driving digital entertainment innovation, today released
MainConcept(R) HEVC SDK 1.0, one of the first broadly available solutions
for streamlining the integration of High Efficiency Video Coding (HEVC) or
H.265 into virtually any video application, service or environment. The new
SDK not only enables developers who serve the broadcast, professional
content creation, mobile, and consumer industries to increase the ease with
which high-quality video content is delivered through existing cable,
internet and wireless channels, but it also features innovative new
technology to reduce content conversion times.

Rovi's patent-pending Smart Adaptive Bitrate Encoding Technology
(SABET)(TM) is designed to speed the market's adoption of the new
compression standard by lowering the costs and reducing the time required
for the mass transcoding of large video content libraries to HEVC. SABET
enables the generation of as many as ten simultaneous output streams from a
single source, reducing CPU cycles by utilizing common encoding processes
across all levels. This processing efficiency is expected to help streamline
the delivery of video for adaptive formats such as DivX Plus Streaming(TM),
Apple HLS, or MPEG-DASH.

"Certainly one of the major challenges service providers and content owners
face in switching to a new codec is converting their vast entertainment
catalogs," said Avni Rambhia, Senior Industry Analyst of Frost & Sullivan's
Digital Media Practice. "The challenge becomes even greater given the
requirement to support streaming and adaptive bitrate formats that involve
transcoding each piece of content into as many as
10 different profiles or individual streams. Given that content availability
is a key to driving device manufacturers and others in the industry to
support HEVC, technology like SABET should not only help speed content
availability, but also fuel overall market adoption."

For the more than 50 companies participating in Rovi's HEVC beta program
that was launched earlier this year, including representatives from some of
the leading companies in digital media creation, transcoding, and delivery,
the release of the MainConcept HEVC SDK 1.0, marks the opportunity to
transition from evaluating and testing the new compression standard, to
driving toward the release of compatible products and services. Based on
world-renowned codec libraries, the SDK offers a flexible MainConcept
Application Programming Interface (API) to ease the process of adding HEVC
support to new or in-market solutions and includes an HEVC encoder and

"Current codec technology and IP infrastructure are straining to keep up
with demands from consumers for high-quality digital content across multiple
screens," said Kanaan Jemili, SVP, Product Management, Rovi Corporation.
"HEVC is the key to satisfying these demands, so we believe the release of
MainConcept HEVC SDK 1.0 is a significant milestone that will help kick
start third-party development, as well as Rovi's own significant product
development efforts to support the entire end-to-end value chain."

As well as being a key technology for third-party developers, MainConcept
HEVC SDK 1.0 is a core component of Rovi's end-to-end solution for enabling
and accelerating HEVC adoption through the entire video value chain -- from
professional and consumer content creation to secure delivery and
multi-platform enhanced playback. Rovi's end-to-end solution includes the
DivX(R) Video Service with proven DivX DRM for protected content delivery
for service providers, mobile operators and content retailers; DivX software
tools for PC-based consumer creation and playback, and a new DivX
Certification program to allow IC and OEM customers to quickly bring to
market mobile and consumer electronics products that support high-quality
HEVC playback.

Expected to have a significant impact on video distribution and consumption,
High Efficiency Video Coding (HEVC) or H.265 is designed to offer almost
double the compression efficiency of H.264 and therefore reduce storage and
bandwidth costs, as well as support higher resolutions such as 4K. The
MainConcept HEVC SDK is available for Windows, Mac OS and Linux, 32 and 64
bit versions, low level C++ API and DirectShow filters. More information is
available at:

About Rovi Corporation

Rovi powers the discovery, delivery, display and monetization of digital
entertainment. With innovative technology solutions for consumer electronics
manufacturers, service providers, content producers, advertisers, retailers
and websites, Rovi connects people and the entertainment they love. The
company holds over 5,000 issued or pending patents worldwide and is
headquartered in Santa Clara, California. More information about Rovi can be
found at

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