Genelec Strengthens Distribution Network in Southern Europe

Spain and Greece are areas that have great potential

Genelec is pleased to announce that it has appointed new distributors in Spain and Greece - two key Southern European territories for the company's range of professional monitoring and AV trade products. Growing business in Spain has seen the appointment of Lexon S.A., a professional audio distributor; and in Greece, Bon Studio S.A. joins the Genelec family as the first distribution partner in the country.

Jarmo Masko, European Area Sales Manager, Genelec, is delighted to have secured the services of both companies and reassured that in times of recession, premium brands like Genelec retain their strong appeal: "Despite tough trading conditions, we see Spain and Greece as areas that have great potential for us. Our Pro Monitoring and AV Install product segments are particularly important, and in Lexon and Bon Studio we have formed partnerships with experienced companies that can help us achieve our business goals in those areas."

Jose Bosch, owner and MD of Lexon S.A says: "Genelec is a great brand and an ideal fit with the rest of our portfolio. We have a wide range of sectors we are active in; broadcast, professional studio, installation etc, and Genelec have market-leading products in all these areas. We are looking forward to a long and fruitful, mutual business partnership."

Aphrodite Bofiliakis, CEO, Bon Studio S.A, comments: "Bon Studio S.A has been active in the field of Greek professional sound and its applications for more than 35 years. Our name is synonymous with products and services of the highest quality. We are very excited to add a company with of the status and reputation of Genelec to our portfolio and we are very much looking forward to a successful co-operation in the years to come."

Lexon S.A. has offices in Barcelona and Madrid and manages over forty product brands, from professional and broadcast through to install and rental. Bon Studio S.A. has been established for almost forty years and is headquartered in Athens.

Since the founding of Genelec in 1978, professional audio monitoring has been at the core of the business. An unrivalled commitment to research and development has resulted in a number of industry firsts and established Genelec as the industry leader in active monitors. Nearly 35 years later Genelec monitoring products remain true to the original philosophy, offering reliability, neutral sound reproduction regardless of size, as well as the ability to adapt frequency response to the listening environment. Genelec clients receive paramount support in all aspects of the field, from acoustical advice and calibration services to technical service and long product life span. Buying a Genelec product is the soundest investment in audio monitoring.

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