Parks Associates: Over one-third of smartphone and tablet users use mobile devices as TV guides

Parks Associates, host of CONNECTIONS™ at CTIA 2013, announced new mobile and app research today showing consumers are increasingly using mobile devices and second-screen apps as alternatives to traditional remote controllers and interactive program guides (IPGs).

Dallas, Tex., March 12, 2013 - Parks Associates, host of CONNECTIONS™ at CTIA 2013, announced new mobile and app research today showing consumers are increasingly using mobile devices and second-screen apps as alternatives to traditional remote controllers and interactive program guides (IPGs). The research firm found 36% of smartphone owners and 35% of tablet owners search for product/service information on the device while watching TV. Over one-third regularly use apps to search for show-related information or check listings while in front of the TV.

"With second-screen offerings for TV shows like Breaking Bad and Glee, companies are catching up to current habits of viewers, who are already interacting with their mobile devices while watching TV," said Heather Way, senior research analyst, Parks Associates.
Parks Associates will host CONNECTIONS™: The Premier Connected Home Conference May 20-23 in Las Vegas, Nevada. Way will lead an interactive discussion with top executives from DirecTV, mPortal, GetGlue, and ConnecTV on Monday, May 20, in the session "Second-screen Evolution: New Experiences and Usage." The session addresses steps to improve the consumer experience, including the challenges in deploying and improving second-screen services and how content owners, TV service providers, and advertisers can benefit the most.
"CONNECTIONS™, hosted by Parks Associates and co-located with CTIA 2013, offers attendees and exhibitors an opportunity to experience executive insight and network with the experts and innovators who know how wireless technology and mobile platforms will seamlessly integrate with our homes," said Rob Mesirow, Vice President, Operations, CTIA. "Parks Associates has done an outstanding job gathering the right people together to talk about the implications of second-screen services, mobile video, and how businesses and consumers may benefit from future innovations in connected homes."

Panel speakers:
• Sean Besser, EVP, Business Development, Partnerships & Strategy, GetGlue
• Stacy Jolna, CMO, ConnecTV
• David Schlacht, Sr. Director for Multimedia, DirecTV
• DP Venkatesh, CEO, mPortal
"Younger viewers are driving this change in viewer habits," Way said. "Over 25% of millennials (ages 18-30) with a smartphone engage in second-screen activity at least weekly while watching TV. Further, almost 20% of these millennials access pay-TV programs via their service provider on their smartphone, a rate 1.6 times higher than the general smartphone population. For many of these viewers, mobile is not the 'second screen' but just as important, or more so, than the TV screen."
CONNECTIONS™ features research presentations, keynotes, and interactive sessions focused on consumer trends, market analysis, and strategic insight from players within the connected home industries. Early sponsors are Alarm.com, Qualcomm, Lowe's, Sutherland Global Services, Arrayent, Support.com, and AlertMe.
More information at www.connectionsconference.com.
About CONNECTIONS™ at CTIA
The 17th annual CONNECTIONS™: The Premier Connected Home Conference will be co-located with CTIA 2013 on May 20-23, 2013, at the Venetian in Las Vegas, Nevada. Hosted by international research firm Parks Associates, with support from the Consumer Electronics Association (CEA®), CONNECTIONS™ focuses on innovative technology and business solutions for the connected consumer. The event features consumer research and market strategies to monetize digital content, mobile applications and services, value-added services, connected consumer electronics, and home systems.
CONNECTIONS™ also features the Connected Home Pavilion, an area on the CTIA 2013 exhibit floor where attendees can preview demos from technology solutions providers for the digital home.
For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com. @connections_US #connus13

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