Linear to Host Dealer Webinar: Leveraging Local Events and Partnerships

Security and access control leader continues its educational webinar series, with digital marketing and event management strategies for dealers looking to strengthen local brand recognition.

Carlsbad, CA - February 21, 2013 - Linear LLC, a leader in residential and commercial access control, emergency response and security solutions, announces its fourth interactive dealer webinar. As part of Linear's online continuing education, Leveraging Local Events and Partnerships, will take place on Wednesday, March 6, 2013 at 1:00 PM ET / 10:00 AM PST and provide an easy-to-follow guide for planning, promoting and executing events in the community and using them to boost online and local awareness.

The Linear webinar will include: event suggestions and potential themes, how best to establish and leverage local partners and sponsorships using digital tools, advice for crafting press releases and media alerts, as well as tips for pitching relevant media outlets. The Leveraging Local Events and Partnerships webinar supports Linear dealers, distributors and other industry professionals by providing a convenient, free resource sharing best marketing practices. The session will run approximately 45 minutes with an additional 15 minutes available for questions and commentary.

"We've seen firsthand at Linear headquarters in Carlsbad how a local business can make a difference in the community," said Gary Baker, vice president of marketing at Linear LLC. "Our next webinar is a rallying call for dealers to think strategically about how they can be a resource in the community and create long-lasting positive sentiment, whether through charitable means, educational events or partnerships."

Attendees will walk away with a clearer understanding of:

*Creative event suggestions and themes that generate leads

*How to effectively plan a local event, including guidelines for what's needed before, during and after

*How best to identify and establish mutually beneficial relationships with local, complementary partners

*Advice for promoting and pitching events to key media outlets

*Best practices for leveraging social media before and after an event

*Participation in local events

The first live session of the "Leveraging Local Events and Partnerships" training webinar for Linear dealers will be held on March 6, 2013 at 1PM EST / 10AM PST. The session will also be recorded so dealers who are unable to attend live can view at their convenience.

To register please visit or call 1-800-421-1587.

About Linear LLC

For over 50 years, Linear LLC has been an innovator in the security market. Linear's legacy includes the early application of passive infrared detection and radio frequency (RF) transmission, technologies that revolutionized the wireless security and access control industries. Today, Linear delivers class-leading wired and wireless products into a variety of markets serving the access control, security and home technology needs of its customers. Linear continues to expand its product and engineering prowess, leveraging the knowledge gained from strategic acquisitions and custom product development which will help lead the company into the next 50 years. To learn more, visit

Linear is a subsidiary of Nortek, Inc. a global, diversified company whose many market-leading brands deliver broad capabilities and a wide array of innovative, technology-driven products and solutions for lifestyle improvement at home and at work. Please visit for more information.

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