Ube Announces Indiegogo Availability of Worlds Most Advanced Wi-Fi Smart Dimmer

Demo 2012 Award Winner, Ube offers Wi-Fi Dimmer and Smartphone Control App

Austin, Texas - February 6, 2013 - Demo 2012 People's Choice winner Ube (pronounced "yoo-bee") launched today an Indiegogo campaign to support its Wi-Fi connected Smart Dimmer. This dimmer is designed to control household light circuits by replacing a homeowner's current light switch or dumb dimmer and allowing full control of the lights from the switch or from a smartphone app. The dimmer connects to the homeowner's home Wi-Fi router and is then controllable from a smartphone while connected to the local home network or from any internet connection worldwide.

The URL for Ube's Indiegogo campaign is http://igg.me/at/ube/x/1805061

Ube is a mobile platform company making solutions for the connected home as part of the internet of things. Ube's technology is designed to control a new genre of electronic appcessories from a free smartphone app. This technology obviates the need for expensive custom control systems to control home electronics and instead uses IP communication protocols for control of a variety of connected home electronics

These Smart Dimmers are priced from $49 to $69 on Indiegogo and have a variety of features not found on other dimmers designed for home use.

* A free mobile app to run on your smartphone

* Dimmers can communicate with each other to control lights across a room or entire house

* Users can set lighting "scenes" such as "party", "dinner", "all-on" or "all-off" etc.

* Each dimmer has sub-metering to report energy usage for each light switch allowing users to monitor and control their lighting bills

* Dimmers control any 120V dimmable bulb including incandescent, fluorescent and LED

* Users can create an "away" mode to automatically turn on and off lights to mimic home presence for security

Users who order these dimmers can expect delivery starting in June 2013. Early Indiegogo backers receive a discount on the regular prices.

The Ube Smart Dimmer uses standard IP protocol to communicate with the cloud and with the Ube smartphone control app. Ube also plans to publish an open API so that developers can create their own SW apps to control the Ube smart dimmers.

Ube smart dimmers are electrically and mechanically compatible with North American lighting standards and can be installed in single gang back boxes found throughout residences in North America. The Ube Smart Dimmers install in the same manner as traditional dimmers.

People's Choice Award - IDG's Million Dollar Media Prize Winner

In October 2012, Out of a field of eight- three hand selected companies vying for the spotlight at Fall DEMO 2012, Ube received the People's Choice Award for Fall DEMO and the $1Million IDG media prize. Ube's disruptive technology for the connected home market bypasses central home processing units and expensive programming with a free mobile app and IP connected 'appcessories.'

The winner of the People's Choice Award receives a $1M IDG Media Prize, an exclusive multimedia advertising package given to a single demonstrating company that was chosen by DEMO Fall 2012 attendees which include members of the venture capital, media and technology communities.

Ube Management Founded by industry veterans Utz Baldwin, the former CEO of CEDIA - the global organization representing the connected home industry, Glen Burchers a veteran of five successful start up ventures and more than 25 years in the consumer semiconductor market, Ramki Anne, the former Vice president of Engineering for TomTom and Pete Fossick, a leading UX designer and recent professor at Savannah College of Art and Design.

Ube - Home Technology Simplified

Headquartered in Austin, Texas, Ube is creating disruptive technology for the Internet of Things, utilizing the processing power of mobile devices and the ubiquity of cloud computing, to change the way consumers interact with, and benefit from technology. Centralized control of connected home electronics today requires expensive hardware, professional installation and custom software, making it prohibitively expensive. Ube - bringing smartphone based control to smart home electronics. Ube showcased its technology in the Big Data category on the Fall DEMO 2012 stage October 2nd. http://www.myube.co/

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