Hitachi Rated Top Professional Projector Brand In 2012 PMA Dealer Survey

Hitachi earned the number-one ranking based on its overall composite rating in the 15th survey of North American projector dealers conducted by PMA, the worldwide market information experts on front projectors.

CHULA VISTA, California, February 4, 2013 - Hitachi America, Ltd., Digital Media Division,

Business Solutions Group today announced that Hitachi has been named the top-rated
projector brand for dealers serving the professional market in a survey conducted by Pacific
Media Associates (PMA). Hitachi earned the number-one ranking based on its overall
composite rating in the 15th survey of North American projector dealers conducted by PMA,
the worldwide market information experts on front projectors.

The survey took place in November and December 2012 and asked dealers to rate 21
aspects of marketing support, product attributes and after-sale support. Quality and reliability
were rated to be the most important factors for dealers when choosing a projector
manufacturer.

"We are incredibly proud to be recognized as the top projector brand in the professional
market by PMA's survey," said Darla Achey, Marketing Manager, Hitachi America, Ltd.,

Digital Media Division, Business Solutions Group. "It's especially important to us because the
rating reflects the opinion of dealers who have hands-on experience with every brand of
projector in the field and know how they perform in the real world where the rubber meets the
road."

In addition to receiving the top overall composite manufacturer rating, Hitachi earned the
number-one scores in the top five sub-composite rankings for Marketing Support, Products
and After-Sale Support and the number-one score in the Top Five Rankings for Leading Overall Attributes in the Return/Repair Programs category.

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