Dataton launches first ever WATCHPAX media server ISE 2013

Revolutionary, small, performance-optimised, solid-state media server with built-in WATCHOUT software for pure plug and play presentations

Link√∂ping, Sweden, 29-31 January 2013: Celebrating its 40th year in business, Swedish AV innovators Dataton announce the introduction of WATCHPAX™, the company's very first dedicated media server with built-in Dataton WATCHOUT™ multi-display software.

"With WATCHPAX, we've kept everything very simple. There is no tweaking of computers required, just plug in the WATCHPAX and start using WATCHOUT software," explains Fredrik Svahnberg, Marketing Director.

WATCHPAX is designed for quick maintenance and scheduling promising return on investment for every user

WATCHPAX comes in a discreet and stylish matte black aluminium finish measuring a tiny 127 x 148 x 22 mm. It takes up the minimum of rack space or simplysits discreetly on the back of a flat-panel display. The unit weighs only 470 grams and consumes very little power.

WATCHPAX runs over any standard network, ensuring that the management and ownership of WATCHOUT is easy to use, even remotely from anywhere in the world. Despite its small form factor and low power consumption, WATCHPAX is a very powerful media server taking full advantage of hardware-accelerated video playback. It's designed to match the specific demands of distributed systems and multi-room installs, without the hassle of running long video cables.

A WATCHPAX media server is required for each display source and delivers full audio and video capability. The inbuilt WATCHOUT software is accessible by an intuitive user interface via TCP/IP. For powerful show creation, userswill be able orchestrate stills, 3D objects, interactive elements, animations, graphics, video and sound across multiple displays, soft-edge or scattered, using the reliable, familiar smart timeline workflow of WATCHOUT.

WATCHPAX adds benefits to multiple-site installations

Fredrik Svahnberg, Marketing Director at Dataton says: "WATCHPAX is the perfect solution for creative producers wanting the functionality of WATCHOUT in installations where space is limited, or which requires dedicated distribution of content - such as a multi-room presentations or museum exhibits. WATCHPAX can even be deployed in information points or to drive content in kiosks in corporate showrooms, digital signage and visitor centre applications.

"The benefits of using WATCHPAX in multiple sites is that it maximises the quality, but reduces hardware infrastructure and installation time, saving customers and producers time and money," adds Svahnberg.

WATCHPAX is sold with a two-year warranty through Dataton's established global network of distributors and dealers.

For more information about WATCHPAX, please visit

Dataton will exhibit on Stand 7-K175 at Integrated Systems Europe at the Amsterdam RAI from 29-31 January 2013.

About Dataton
Established in 1973, renowned Swedish show control developer and manufacturer, Dataton this year celebrates its 40th year in business. The company serves its core markets in multi-media entertainment, visitor attractions, digital signage scenography, event production and corporate A/V. The company's flagship products include the WATCHPAX™ media server, award-winning Dataton WATCHOUT™ multi-display production and presentation system as well as the intuitive Dataton PICKUP™ audio guide. The entire range is supported by Dataton's established global distribution and reseller network.

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