Atlona Wins Double at Essential Install Trade Awards

True Colours and Atlona team up to scoop two top residential installation magazine awards

Essential Install held their Trade Awards at Sandown Park on Wednesday 5th December and it was a brilliant night for Atlona, scooping up two

awards! Fighting off competition Atlona managed to secure the prizes of Manufacturer of the year and Product launch of the year with Wireless
HD LinkCast! Atlona & the Midwich Group have put a lot of hard work into this year and these awards have shown our hard work and effort has
really paid off! Overall this was the icing on the cake for a very good year for Atlona!

True Colours Distribution, the technical division of Midwich, specializing in connectivity solutions for complex AV installations, has scooped two
awards for Atlona - including Manufacturer of the Year -at this year's Essential Install Magazine Awards. True Colours entered the US connectivity
experts into the Awards, with a number of Atlona dealers supplying further endorsement for the brand and its products.

As well as Manufacturer of the Year, Atlona picked up the Award for Product Launch of the Year, for the AT-LinkCast AV Wireless HD Audio/Video

"The judging panel were impressed by the progress that the Atlona brand has made since beginning its distribution partnership with the Midwich
group," explains Essential Install editor Dan Sait. "Awareness and confidence in the brand have certainly increased in recent times and the
Atlona entries were also able to get over the wide range of support that is available across the company's CI product range - making a compelling
three-pronged argument that clearly caught the judges attention."

"We're delighted to have been instrumental in Atlona winning these awards," comments Iain Campbell, Sales Director at True Colours Distribution
Ltd. "The brand and its products are second to none in this sector, and interest in Atlona has been growing at pace all year throughout the
UK, thanks in no small part to the hard work here at True Colours, but mainly as a result of consistently top quality products and support from

True Colours and the Midwich Group introduced Atlona to the UK in January 2011, and sales to date in 2012 are up by 307% year-on-year. Indeed,
True Colours has introduced Atlona's digital line-up including HD BaseT technologies to over 500 different UK trade customers this year.

The AT-LinkCast is also winner of the Electronic House 2012 "Product of the Year" Award, CEDIA's "Manufacures' Excellence Award" and picked up
CES 2012 Innovations Honours. It provides a quick and easy way for users to get content from up to five HD sources - including laptops, game
consoles, Blu-ray players and much more - to displays, projectors or AV receivers, without the hassle and clutter of cables.

About True Colours Distribution
True Colours is one of the UK's leading technical trade only distributors. In 2006 True Colours was acquired by the Midwich Group (www.midwichgroup.
com) and now functions as The technical AV solutions division of Midwich.True Colours has an excellent track record in supplying
technical support and products to its re-sellers, providing a high level of service to its customers, and aims to offer a professional policy to support
its dealers and their staff with product information, demonstrations and training.
Its training programme is the company's commitment to its dealers and their staff to provide a complete range of sales and technical training
courses free of charge on the manufacturers that it represents.

About Atlona
Atlona is a leading provider of innovative connectivity solutions to the Audio/Visual and IT markets. Since 2003, Atlona has been designing and
engineering award-winning products for a diverse range of residential and commercial AV and IT applications.
From residential to commercial solutions in education, business, government, entertainment, healthcare and other markets, Atlona products and
services enable system designers, integrators, consultants and installers to create scalable, customized solutions that keep their organizations on
the cutting-edge, increase efficiencies, exceed customer expectations and lower costs.
Atlona focuses on delivering products with the innovative features and reliability customers demand all at the best value in the industry.

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