Legendary brand to receive major boost in engineering resources as new products ship to dealers worldwide
(Lexington, KY) November 28th, 2012 - THIEL Audio (www.thielaudio.com), winner of over 60 prestigious awards for loudspeaker design and performance since 1978, has announced that the company has been acquired by a private equity firm based in Nashville, TN. New THIEL CEO Bill Thomas has indicated that the brand focus will continue to be on premium quality phase and time coherent loudspeakers, with long time THIEL employees Brad Paulsen, Gary Dayton, Lana Ruth and Rob Gillum all remaining onboard.
"We identified THIEL as a brand with an unmatched heritage in performance audio and it is our intent to invest in the company's infrastructure, strengthening the engineering department first and foremost," stated Thomas. THIEL has just launched the CS2.7 and the CS1.7 is in the final stages of development, rounding out the CS series with the award-winning CS3.7. "We can improve efficiencies here at THIEL in the product development and manufacturing stages, shortening the time to delivery for new products with zero compromise in product quality," added Thomas.
New product categories will also be explored for THIEL; with an expansion of the architectural series an immediate priority serving to further establish the brand as a leading supplier of premium distributed audio solutions. "We will invest considerable time and energy speaking to our distribution channels worldwide, gathering data about the marketplace from those who know it best before making any decisions about new product direction," Thomas stated. Resources will also be allocated to improving the company's website and other marketing initiatives.
In addition to Paulsen, Dayton, Ruth and Gillum remaining with THIEL, the entire factory team has been retained and the existing sales channel-comprised of reps and dealers-will remain in place. The R&D and manufacturing facility in Lexington, KY will continue to operate at full capacity as well-there are no plans to close THIEL's renowned Lexington, KY operation.
THIEL CEO Bill Thomas will be available for media interviews starting Monday, December 3rd and welcoming press onsite at CES 2013, Bassano Ballroom 2601.
THIEL Audio Products Company of Lexington, Kentucky is a privately-held, engineering driven organization that performs research, design, and manufacturing of loudspeakers for the highest quality music and video sound reproduction in the home. The beauty of THIEL loudspeakers can be traced back to design concepts born from powerfully innovative thinking. For over 30 years, THIEL has woven a nearly magical synergy between engineering brilliance and an unfailing passion to create the most lifelike reproduction of recorded music. Along this quest for sonic perfection, THIEL's customers, music aficionados, and audio press from around the world have lauded THIEL's loudspeaker designs as some of the best ever conceived. THIEL manufactures ten individual products ranging in price from $1090 each to $14,700 per pair. www.thielaudio.com