"Product development is the key initiative for our brands in the next year."
Demonstrating the breadth and scope of its combined product development and marketing capabilities, CORE Brands LLC, a division of the Nortek Technology Solutions Segment, will introduce more than 25 new audio, control and power management products and system solutions at ISE 2013 in Amsterdam. The introductions will be made by the group's BlueBOLT®, ELAN®, Furman®, Niles®, Panamax®, Proficient®, SpeakerCraft®, Sunfire® and Xantech® brands at two different exhibits in the Amsterdam RAI Centre.
According to Paul Starkey, CORE Brands Senior Vice President of Marketing, the number of new product introductions speaks directly to the group's ability to offer dealers and integrators a line of integrated audio, control and power management solutions that are unmatched by any other manufacturer. "In every market segment, and at wide-ranging price points, CORE Brands offers a solution that delivers the very best performance value," Starkey said today. "We believe this to be unique for dealers at a time when operational simplicity and profit are top of mind."
Leading the parade of new introductions are SpeakerCraft's TV speaker system and multi-room wireless audio solution, ELAN's Android and Door Locks App, as well as streaming content and drivers, Niles' System Integration Amplifiers, mini-subwoofers and garden speakers, Xantech's groundbreaking new line of IR and IP connectivity solutions, Panamax's MR Series of power management solutions that combine form and function for today's home theater environments, Furman's Contractor Series CN-15MP MiniPort that extends SmartSequencing™ Technology to components outside the equipment rack, the first BlueBOLT-enabled product in the MD family of direct plug-in devices-the MD2-ZB, Proficient's Zero wireless additions, soundbar & TV speaker along with various in wall/in ceiling releases, and Sunfire's new shockingly small and powerful ATMOS subwoofer and HRSIW8 in-wall suboofer with the company's patented StillBass anti-shake technology.
"And these are just the highlights of what our brands will be offering customers at ISE 2013," Starkey emphasized. "The addition of these products to an already rich portfolio of over 1,000 active CI channel products gives dealers a range of choices with unprecedented association to each other."
"It is difficult to find a dealer who is not using one of these brands today, and our goal is now to have each dealer using five or more of our brands," he added. "Product development is the key initiative for our brands in the next year."
The full range of CORE Brands products and solutions can be seen at the group's two ISE 2013 exhibits. ATON, ELAN, Niles, Sunfire, and Xantech will be exhibiting in Stand 1N80. BlueBOLT, Panamax, Furman, SpeakerCraft and Proficient will be exhibiting in Stand 1N62.
Headquartered in Petaluma, California, CORE Brands is a division of the Nortek Technology Solutions Segment (www.nortek-inc.com). CORE Brands combines the product and marketing strengths of ten iconic audio, power management and control brands into a single business unit that includes the ATON®, BlueBOLT®, ELAN®, Furman®, Niles®, Panamax®, Proficient®, SpeakerCraft®, Sunfire® and Xantech® brands. CORE Brands has more than 190 years of combined experience in the residential, commercial and professional markets and over 4,300 direct customer accounts in multiple distribution channels in the United States and around the world.