BrightSign Announces New XD Product Line

Solid-state Digital Signage Media Players with PC-class Performance

LOS GATOS, CA - (October 11, 2012) - BrightSign, LLC®, the market leader in digital

signage players, announced today the industry's first line of solid-state digital signage media players
with PC-class performance. Solid-state players have always been more affordable and much more
reliable than PC-based signage solutions, but BrightSign's new XD product line is the first of its kind
to deliver the features and capabilities of PC-based solutions as well.

"This is a major milestone for BrightSign, and we believe our new XD products will reshape the
competitive landscape of our industry," said Jeff Hastings, CEO of BrightSign. "Historically, PC-based
signage solutions have held certain advantages compared to solid-state players, but today we're
leveling that playing field. Our solution offers the robust functionality that PC-based solutions are
known for, but with the dramatic cost advantages and unparalleled reliability of a purpose-built
signage solution."

BrightSign's new XD products are the industry's first solid-state players to offer video and other
multimedia capabilities that, if previously possible at all, were only possible with PC-based solutions.
This includes the ability to display Live HDTV broadcast content using an ATSC/Clear QAM tuner or
HDMI input. The ATSC tuner is used to play cable TV or closed-circuit TV broadcasts, and the HDMI
input is used to play any broadcast content - even HDCP-protected content. All models include an
advanced video decoding engine with superior scaling technology that delivers pristine 1080p60 video
and supports 3D content. The video engine is capable of decoding two 1080p60 videos or several
lower-resolution videos simultaneously. All models support HTML5, so content creators can use
familiar development tools to create engaging content. In addition, BrightSign's usual touch-screen
interactivity is enhanced with swipe/gesture control.

After participating in the BrightSign XD beta testing program, Udi Shemesh, Director of Technology
Integration at The CSI Group, commented "BrightSign's digital signage players have been improved
with every new release, and the new BrightSign XD is no exception." He continued, "We were
particularly impressed with the overall performance of the player's video engine and the ability to play
back multiple images at very high speed. In addition, the video quality of Live HDTV playback was
exceptionally high."

BrightSign LLC
16795 Lark Avenue Los Gatos California 95032 408.852.9263

BrightSign's new XD digital signage media players are available in three models:
XD230 Networked Player: Powerful video engine capable of dual Full HD 1080p60
decode and simultaneous content playback from local, networked and streaming
sources. Abundant content support, including HTML5 and 3D content. And UDP
network control for messaging between the BrightSign player and third-party

XD1030 Networked Interactive Player: All the features of the XD230, plus S/PDIF
output for pure digital and surround-sound audio, as well as a diverse range of
interactive controls such as GPIO, serial, USB, UDP and mobile devices for
engaging interactive displays.
D1230 Networked Interactive and Live HDTV Player: Includes all the features
BrightSign offers, plus Live HDTV playback to play content from any broadcast
channel (even HDCP-protected content) via the HDMI input or the ATSC/Clear QAM

"Implementation of a PC-based signage solution is reserved for a very specific application. In usual
circumstances, we simply can't afford the cost of a computer-driven system when a large-scale rollout
is required, not to mention the inevitable PC downtime and high heat emissions," said Michel
Baronnier, President of TMM Communication in France. "BrightSign has always offered us an
attractive alternative - and now with BrightSign XD, we can fulfill all market needs."

BrightSign's new XD product line will be available from the BrightSign Store in December 2012. The
MSRP of the XD230, XD1030 and XD1230 digital signage media players will be $450, $600 and $700,
respectively. Distributor pricing is available upon request. The players are backed by a one-year
warranty and include BrightSign's free BrightAuthor software, which simplifies creating, publishing,
managing and monitoring digital signage displays.

About BrightSign
BrightSign, LLC is the market leader in digital signage players. Based in Los Gatos, California, the
company develops products, software and networking solutions for digital signage. BrightSign's solidstate
digital sign controllers set new standards for both stand-alone and networked digital signage
applications with their superior video quality, reliability, affordability, ease of use and interactivity.

Online information about BrightSign is available at For US sales inquiries, please
contact or call +1-408-852-9263. For European sales inquiries, please email
Pierre Gillet: or call +44-1223-911842. You can follow BrightSign at and

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