THRIVE IntelligenceTM Debuts With Flagship Solution That Takes Video Security to the Edge

THRIVE 360TM increases safety, and reduces cost, by delivering edge-based analytics and intelligent security monitoring to existing or new installations

(DALLAS, TEXAS - September 7, 2012) - THRIVE Intelligence, replicating a model that has been successful in basic burglar and fire alarm detection for nearly three decades, is debuting at ASIS 2012. THRIVE's video security as a service offering integrates event-based video monitoring, edge-based analytics, audio intervention, GPS tracking, and other alarm monitoring services. THRIVE 360, the Company's flagship combination of technologies, analytics, and real-time monitoring, comes together in THRIVE'S national central command center, located in the Dallas/Ft. Worth Metroplex.

"THRIVE Intelligence is the vision of a highly experienced team of security professionals who seek to provide the most advanced, proactive security surveillance solution available," said Dean Wilson, CEO of THRIVE. "We have created a single platform that combines islands of technology into a simple, intuitive interface for event management, providing quicker notification to first responders, reducing false alarms, and ultimately, increasing safety and security. That we can offer this as a cost-effective, turnkey solution enhances the value for both integrators and end-users."

Powered by advanced analytics, THRIVE 360 is an end-to-end video surveillance solution that not only watches, but also proactively intervenes and acts when there is an event. With the edge-based analytics, previously passive security cameras are transformed into active intelligence tools. Security rules - the events that trigger an alarm, and protocols - the actions to be taken when a security breach occurs, are determined and entered into the THRIVE Intelligence system according to each customer's specifications.

When an alarm or event occurs, it is immediately reviewed by personnel located in the heart of THRIVE'S service offering, the Company's 24,000 square foot, purpose-built command center. This fully redundant facility, with full disaster recovery capabilities, provides monitoring 24 hours a day, 7 days per week. Personnel monitoring the video are highly trained, licensed, Security Intervention Specialists and are supervised by law enforcement professionals.

Live footage of events can be streamed directly to customers and law enforcement officers en route via a smartphone, tablet or computer. In addition, incident reports and non-event footage in storage are provided with the service.

"THRIVE 360 delivers a flexible, scalable infrastructure that integrates new equipment, or leverages existing installations, to perform a significant number of applications, from basic presence and perimeter monitoring, to RFID and GPS tracking, to advanced business intelligence applications such as directional flow analysis," added Wilson. "Thus, while our solution delivers some of the most advanced capabilities available in the private market, it does so easily, cost-effectively, and with as little disruption as possible."

About THRIVE Intelligence
THRIVE Intelligence provides video security as a service by combining event-based video monitoring, edge-based analytics, audio intervention, GPS tracking, and other alarm monitoring services. Using an unprecedented combination of technologies, analytics, and real-time monitoring by Security Intervention Specialists, THRIVE operates a Centralized Command Center in the Dallas/Ft. Worth Metroplex. Visit for more information.

Featured Product

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseT™ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Prcis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.