CEA's National Demo Days Kick Off at Local Retailers

July 20-22 Demo Days Focus on Olympics Viewing

Arlington, Va., July 12, 2012 - For the third straight year, the Consumer Electronics Association (CEA)® is giving consumers the opportunity to see and hear the latest in innovative technologies at electronics retailers across the country. CEA's Demo Days is a nationwide campaign to help educate consumers about the latest technologies and have them experience those technologies at an electronics retailer before bringing them into their homes.


CEA will host three Demo Days in 2012, the first beginning next week:

· July 20-22: Experience the Summer Games Like Never Before. Electronics retailers will demonstrate how consumers can improve their viewing experiences with the latest features in connected TV, just in time for the 2012 Summer Olympic Games in London.

· August 17-19: Make Your Football Fantasies Real. Electronics retailers will demonstrate how consumers can experience football and other sports like never before through technology.

· September 14-16: Unlock the Power of Digital Audio. Electronics retailers will demonstrate the complete Connected Audio experience across a host of devices and show consumers ways to upgrade their sound systems.

During Demo Days hundreds of electronics retailers across the country will set up their showrooms with state-of-the-art demonstrations and ready-to-go promotional resources provided by CEA. Expert sales staff will also be on hand to help answer shoppers' questions and find the perfect home theater setups to meet their needs.

A recent study conducted by CEA found that consumers with Internet-enabled TVs use their displays to do much more than watch TV: 47 percent listen to music, 28 percent use social media, 26 percent surf the Web and 23 percent view photos (Source: CEA's Evolving Video Landscape study,May 2012).

CEA has partnered with Revenew Systems to bring Demo Days to electronics retailers across the U.S. and Canada. For a complete list of participating retailers and more information about CEA's Demo Days, visit www.CEADemoDays.com.

About Revenew Systems:
Revenew is the premier, cloud-based channel marketing network for both resellers and manufacturers in the Consumer Electronics (CE) industry. Manufacturers such as Sony and Lutron use Revenew's network and service offering to collaborate with their resellers to effectively market their product offering - with one voice and aligned with their company strategy. Revenew delivers improved brand value and sales growth for both resellers and manufacturers. For more information, visit www.revenew.com or contact Revenew at 847.359.9250.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $195 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES - The Global Stage for Innovation. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org, www.DeclareInnovation.com

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