First Run Theatrical Releases Now Available to Watch at Home
Dallas, Texas- June 6, 2012 HomeTronics Inc, a leader in private home cinema and Prima
digital movie server in the U.S more than 30 days ahead of its official release. Only Prima
Cinema allows screening of Hollywood movies and premium specialty in the privacy of your
own home during theatrical release.
The sleek design, by BMW Designworks, houses a powerful cinematic machine providing better
than Blu Ray resolution, 3D support and lossless digital surround sound to provide the ultimate
experience in the home. PRIMA Cinema automatically pre-caches and stores theatrical released
movie content over a broadband connection. Members simply browse for a movie, select, and
enjoy…no buffering, no streaming, and no unwanted interruptions. Following the theatrical
window, these films remain resident on the PRIMA Cinema Player for as long as they are
playing in theaters.
PRIMA Cinema is more than home theater," says Jason Pang, CEO of PRIMA Cinema, " it's a
Theater in your home. Film aficionados will appreciate the difference both in terms of access
and quality never before seen outside of the cinema. We are pleased to have HomeTronics
deploy our very first system in their showroom, and share it with their clientele.
PRIMA's proprietary designed security, approved by the major Hollywood movie studios,
utilizes advances in technology to provide one of the most secure consumer systems on the
market today Bryan Cruikshank, HomeTronics Vice President, says "this is the holy grail of home theater,
something that has been sought after and dreamt of for years, has now finally come to fruition.
We have celebrity clientele who will want this for their own home," which is one of the reasons
the system was designed. At $35,000 and $500 per 2D movie viewing, the system is tailored for
people who have private home cinemas and typically will wait several months for a the movie to
come out on disc or celebrities who really can't go out in public to catch a movie. The Prima
Cinema system allows this portion of the movie appreciation public to enjoy films while they are
This first Prima Cinema system is installed in the HomeTronics screening room for permanent
demonstration and may be experienced by appointment only.
A Dallas based company started in 1986, designing and installing home theaters and private
screening rooms across the U.S, Hawaii and the USVI. A leader in the industry, HomeTronics
projects have been featured in over 50 national and international publications and recognized
with several national awards.
For additional information or a private screening of the Prima Cinema System, contact Greg
Margolis at 972/490.1090 or 214/499.1180, email firstname.lastname@example.org
About PRIMA Cinema
PRIMA Cinema, Inc., is a luxury entertainment company offering highly secure delivery of
theatrical release movies and premium specialty content to private home theater systems. With
its studio partners and members, PRIMA is redefining the entertainment experience at home.
The company starts delivering residential service in summer 2012.
PRIMA is based in northern San Diego and with Los Angeles offices at Raleigh Studios
Manhattan Beach.. Investors include Best Buy Capital, NBC Universal and Syncom Venture