DigiCast's video cafe network will be comprised of independent coffee house locations in San Francisco, Los Angeles, New York, Chicago and Boston as well as many leading coffee house chain brands
SAN FRANCISCO, May 30, 2012 -- DigiCast Networks, a division of Brite Media Group, announced the acquisition of RMG's cafe digital signage network.
DigiCast will transition the network into their existing digital Cafe Network and in total will now have over 650 cafe locations and 2,300 total locations nationwide. DigiCast's video cafe network will be comprised of independent coffee house locations in San Francisco, Los Angeles, New York, Chicago and Boston as well as many leading coffee house chain brands. The acquisition positions DigiCast as the clear leader in the digital out-of-home video coffee house space.
"Adding RMG's venues into our cafe digital video network allows us to increase our footprint in key metro areas," commented Chris Lanman, Senior Vice President of DigiCast. "In addition, as part of Brite Media Group our extended company is already the leader in cafe marketing providing coffee Ad Sleeves(R) in many of these locations and will provide an unparalleled opportunity for brands to complement their existing Ad Sleeve(R) media with digital signage."
DigiCast Networks is a digital media company specializing in out-of-home video and audio advertising solutions. In addition to the digital Cafe Network, their network consists of audio advertising at gas stations (Gas Station Radio) and banner ads in restaurants wrapped around live TV (Restaurant Network). DigiCast reaches consumers as they are on the go and making purchase decisions with specialized content to keep them engaged and long dwell times to deliver effective advertising. DigiCast has built one of the largest digital OOH media networks in the country with installations at more than 2,300 exclusively contracted venues.
Brite Media Group comprises two other divisions, in addition to DigiCast, and has 150 employees in 8 nationwide offices. The Specialty Out-of-Home division includes: BriteVision (Coffee Ad Sleeve(R) and Cafe Marketing), AdverTickets (Cash Jacket(TM) and Valet Ticket Advertising), GSA (Gas Station Pump Top Advertising) and Prime Point (Pay Phone Street Kiosk Advertising). BMG's Brite Promotions division is a full service experiential marketing, live event and digital promotions agency. Brite Media Group executes 1,000's of campaigns annually for leading brands across the country.