The NanoFlex display is right over the main entrance to the Exhibit Hall, which allows meeting planners and show managers to replace their traditional show banner signage with vivid videos, alternating static ads, advertisements and informational slides
May 24th, 2012
Running a major convention center is a highly competitive business with millions of dollars at stake, and convention centers have to prove to meeting planners and show managers year after year that they are the best location for hundreds of events, conferences and tradeshows. That's why the Pennsylvania Convention Center has just deployed a NanoLumens® Nanoflex™ LED Display, making it the third convention center in the U.S. to offer advertisers, meeting planners and show managers a revolutionary digital signage technology that can bring vibrant, stop-you-in-your-tracks digital messaging to just about any location throughout the convention center.
According to Gil Hall, CMP, CPCE, Strategic Financial Manager of the Pennsylvania Convention Center, "It's important for us to offer our prospective meeting planners and show managers the latest display and advertising technologies because messaging, sponsorship opportunities and advertising are such huge components of trade shows and conventions. When I learned that two of the country's largest convention centers were utilizing the NanoFlex display, I researched Nanolumens and recognized the huge advertising, business development and revenue opportunity, for both show management and the Convention Center.
"We have 100-plus digital displays throughout the convention center, but none like the NanoFlex, which is incredibly big and bright, and can be relocated to multiple sites with incredible ease on a daily basis. It allows us to offer meeting planners and show managers a massive mobile advertising and digital signage display that only two other convention centers in the country currently have. We're promoting four ideal locations that will ensure the messages reach the maximum audience, and the responses we've received from clients and attendees have been overwhelmingly positive."
One location for the NanoFlex display is right over the main entrance to the Exhibit Hall, which allows meeting planners and show managers to replace their traditional show banner signage with vivid videos, alternating static ads, advertisements and informational slides. This method of actively engaging attendees greatly increases the value of the space and commands attention from passersby, effectively generating greater message retention among viewers.
"Shortly after we received the NanoFlex display we put it to use during the week-long Philadelphia International Flower Show," Hall continued, "so more than 250,000 attendees were able to see it for the first time. It was amazing to see how many people literally stopped in their tracks when they saw the display hanging over the spectacular hallway entrance to the Exhibit Hall.
"We plan to sell advertising to national and local businesses including restaurants, hotels, retailers, museums and other attractions. It's the perfect opportunity for local businesses because many of the shows are so specialized that they provide a particular target audience, and they can design and tailor ads appropriate for their specific demographic. For the convention center, the NanoFlex display allows us to offer tiered display packages for show signage, sponsorship signage and advertising positioning. It is a premium enhancement that distinguishes a show or an ad and can really help set it apart."
NanoLumens has recently created strategic partnership alliances with three of the largest convention centers on the east and southeast coast including the Pennsylvania Convention Center, the Walter E. Washington Convention Center and the Georgia World Congress Center. Combined, the three convention centers have an annual attendance of more than 3.5 million people and 7 million square feet of exhibit space.
The Pennsylvania Convention Center's exceptional staff manages nearly 250 events each year, ranging from internationally attended conventions to regional company meetings. They have decades of combined experience and are committed to providing the best experience possible for anyone who walks through their doors.
The recent $786 million dollar expansion has increased the size of the building by 62 percent, making it the 14th largest facility in the nation with the ability to hold two meetings or conventions simultaneously and host mega tradeshows. Additionally, it provides the largest exhibit space and ballroom in the Northeast. For more information visit www.paconvention.com.
NanoLumens displays are extremely slim, ultra-lightweight, energy efficient, and feature a seamless, edge-to-edge picture quality (up to a brightness of 5,000 nits) that can be viewed from any angle or any distance without color shift or picture drop-off. The company's patented display technology, which allows customers to select from 4mm up to 10mm pixel pitch (depending on the model), promises to transform the way marketers engage their customers in every type of trade show, retail, hospitality, stadium, arena, transportation and public event environment.
NanoLumens displays are designed and engineered with the environment in mind, and consume significantly less energy per square foot than conventional digital displays. Further emphasizing their commitment to eco-friendly technology, NanoLumens displays are composed of up to 50 percent reclaimed materials, and are completely recyclable. What's more, some NanoLumens displays can be serviced from the front, making maintenance easier than ever before possible.
Designed and assembled in the United States, NanoLumens displays are available in both flexible and fixed frames in five product lines: NanoFlex™, NanoFlex Wrap, and NanoFlex Ribbon flexible displays; NanoSlim™ fixed rectangular displays; and NanoShape™ fixed round, square, and triangular displays.
The company's technology has been recognized by Entrepreneur magazine as a 2011 future-proof tech trend and was cited by The Wall Street Journal in its 2010 Technology Innovations Awards. NanoLumens' technology also received the 2011 Breakthrough Technology of the Year Award at the American Technology Awards. Digital Signage Magazine awarded the NanoLumens NanoFlex a 2011 DIGI Award for "Best New Display Device - Non-LCD or Plasma."
Headquartered in Norcross, Georgia, NanoLumens, Inc. (www.nanolumens.com) is a privately held corporation engaged in the research, product development, marketing and sales of unique flexible and fixed displays that address a yawning technology gap in the $14 billion digital display industry. Since its founding in 2006, NanoLumens has built a portfolio of more than 20 international families of issued and filed patents on its flexible display technology that effectively address the commercial market void between relatively small flat-panel displays and huge, limited application LED boards. NanoLumens technology is not constrained by standard sizes and shapes, or by the weight, noise and cost issues traditionally associated with commercial LED products.