The OAC Group Set To Ramp Up Russound

Russound, the leader in mulitroom audio and video systems announces its new agreement with marketing powerhouse The OAC Group, to take Russound to the next level in marketing strategy and product development.

Newmarket, NH (May 16, 2012) Russound, the leader in mulitroom audio and video systems announces its new agreement with marketing powerhouse The OAC Group, to take Russound to the next level in marketing strategy and product development.


With the sale of Colorado vNet accomplished, Russound is ramping up its focus on acceleration of marketing, product development, dealer and customer relations, and sales.

The OAC Group will apply its considerable marketing strategy muscle to strengthening the Russound brand and all of its essential components.

Charlie Porritt, CEO of Russound said, "We called on The OAC Group for its track record in high impact strategic consulting and business development. We know from working with them in multiple engagements over 20 years, that they collaborate well with our management, staff and vendors. At the same time, they put their team to work coming up with relevant concepts and designs for new product development, marketing, publicity and sales which they implement effectively."

The OAC Group's powerhouse team, led by Oscar Ciornei and his business partners, Joshua Cooper and Mark Donnigan, is comprised of seasoned and proven experts in technology, product design, marketing, public relations and business strategy.

Oscar Ciornei said, "Companies today, more than ever, need coaching at the executive level to help them navigate the competitive road ahead. Our team works hands-on with a number of high profiled CE companies at fast tracking their success. And with Russound, we intend to get back to basics and build upon their strong foundation of high performance, feature packed products that are easy to sell at attractive and profitable price points. It is exciting to be working with Maureen (Baldwin), Charlie (Porritt) and the Russound team once again."For additional information on Russound, visit: www.russound.com. # # #

ABOUT THE OAC GROUP
The OAC Group is a high impact strategic consulting and business development firm focused on launching and enabling digital entertainment products and services, helping companies achieve fast start growth for maximum success. For over 30 years, The OAC Group has been responsible for generating over $1 Billion in increased CE sales with dozens of manufacturers. For more information, visit www.theoacgroup.com.

ABOUT RUSSOUND
Since 1967, innovation, quality and reliability have been the pillars of the Russound® product tradition. Located in Newmarket, N.H., USA, Russound offers the products and expertise customers need to enjoy multiroom audio and video systems in the home. With more than 40 years experience, Russound continues to cater to installation professionals and their customers by pairing powerful systems using the latest technologies with intuitive controls to give customers high-performance, easy-to-use solutions. For more information, visit the company's website at www.russound.com.

Featured Product

ELK Products -C1M1 Dual-Path Alarm Communicators with Remote Services

ELK Products -C1M1 Dual-Path Alarm Communicators with Remote Services

C1M1 offers a truly significant reduction in transmission time in comparison to other communicators that rely on dial capture or data bus decoding. This can result in quicker response time to emergency situations which could save lives and assets. By providing both IP and cellular pathways, C1M1 provides the reliability installers are looking for in an alarm communicator. C1M1 eliminates port forwarding and extra fees for remote access. Installers can remotely upload/download programming changes to M1 controls over IP or cellular using ElkRP2. Consumers can control the M1 remotely via the free ElkLink mobile app and web portal, as well as eKeypad and M1 Touch Pro apps. Other IP-based software and interface partners can connect to the M1 control over the local network through C1M1. C1M1 also provides email/text notifications for arm, disarm, and alarm events. ELK-C1M14GSM supports GSM (AT&T/T-Mobile) networks and ELK-C1M1CDMA supports CDMA (Verizon) networks.