Bang & Olufsen Teams Up With World-class Designers To Launch Inspirational Living Initiative

Initiative features professional design tips and global consumer contest

STRUER, Denmark and DEERFIELD, Ill., April 19, 2012 -- Bang & Olufsen, the global provider of high-end, custom made audio and video products, proudly kicks off its "Inspirational Living" consumer campaign - a new design initiative that transforms the technology in one's home with the assistance of professional interior designers. Bang & Olufsen has chosen four world-renowned stylists, Marco Evaristti, Anja Alfieri, Hans Blomquist and Elisa Ossino, to offer interior design tips on how to accessorise your technology to match your home decor. Additionally, Bang & Olufsen will host a worldwide consumer contest where a lucky B&O enthusiast could win a professional in-home design consultation and makeover, in addition to the highly-esteemed and art-inspired BeoVision 10-46 LCD TV.

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The Inspirational Living campaign will officially kick off at the Salone Internationale del Mobile, one of the most prestigious furniture fairs in the world from April 17-22, 2012. During the week, more than 300,000 professionals from all over the world will have the opportunity to see the cutting edge designs and the equally impressive sound and video quality of the ultra slim, BeoVision 10-46. Additionally, in the United States, all Bang & Olufsen showrooms will be honoring an extended 5-year warranty and significant price reductions on all BeoVision 10 models (46, 40 and 32 inch screen sizes). Additionally, B&O Facebook fans will have the opportunity to purchase the fastest-selling B&O product of all time, the BeoSound 8 iPhone/iPod/iPad docking system, for a special price.

The team of designers have developed installations which center around Bang & Olufsen's BeoVision 10, a television designed specifically to fit the lifestyles of the most style-conscious homeowners. Designed by David Lewis and Torsten Valeur, the BeoVision 10 is the perfect illustration of Inspirational Living and technology becoming art. With flat screen TVs appearing in most living rooms, the team of designers share their top tips for achieving Inspirational Living in one's home.

Global nomad Marco Evaristti is an architect by trade, but an artist by day. He harvests ideas while off on adventures in hidden corners of the world. "I'm a strong advocate of simplicity and elegance. With a TV like the BeoVision 10, it's best to hang it up as part of a feature wall so your unique personality and individual taste both show through."

Anja Alfieri, a home stylist and antiques dealer, follows her own set of rules. Anja's style beliefs derive from a patchwork of inspiration, based on a love of travel, colour and antiques. At her core is a belief that a home should reflect the personality of those who dwell in it. "Every element of your home should be a reflection of you, your family, your tastes and your desires. Choose technology that can be changed as much as you change your design ideas. The BeoVision 10 television comes in six colours. I simply love how easy it is to change the look with just a pop of color."

Elisa Ossino is a luminary in Italy's celebrated interior design circles. A trained architect, she delights in the world of contemporary art. In particular, the genre of installation art holds a special place in her imagination. "When I style a space with a BeoVision 10, I consider using older objects around it, like a vintage camera. BeoVision 10 has a modernity that contrasts beautifully with older, geometrical shapes. I prefer pure forms, and also a comfortable sofa."

When designing a space, designer Hans Blomquist prefers to take an individualist approach. "I think a home becomes inspiring when it has a personal touch," says Hans, "and style and objects that they personally love. The outcome is something authentic." Don't be afraid of making a style decision and, of course, changing direction when the mood strikes.

Bang & Olufsen has worked with the concepts of breath-taking style and advanced engineering for 86 years. Inspirational Living is a modern evolution in experiencing technology and a definitive response to modern design. The collaboration embodies the development of technologically superior televisions, diligent craftsmanship and modern aesthetics so that they share the same qualities and spirit that inspire us like modern art.

For more information about the BeoVision 10, the Inspirational Living initiative, the design contest as well as background information on our esteemed stylists and designers, please visit our specially designed microsite at .


As part of the Inspirational Living initiative, Bang and Olufsen is launching a competition giving consumers the chance to win the art-inspired BeoVision 10-46 flatscreen TV and an in-home interior design consultation. The contest is a random draw that will award one person with the following prize:

A limited-edition Bang & Olufsen BeoVision 10-46 Chanterelle TV and Beo6 remote control with a value of $10,650

A consultation with a stylist who will advise and help the winner decorate his or her home

Accessories and home decor, chosen by the stylist, with a value of up to 4,000 Euro.

Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development.

Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move.

For more information on Bang & Olufsen, please visit .

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