Exhibitors reported that attendees were high quality decision-makers from a broad variety of end-user business categories
Atlanta - Exponation, LLC, which produces Digital Signage Expo® (DSE), the world's largest International Tradeshow and Conference dedicated exclusively to digital signage, interactive technology and digital out-of-home networks (DOOH), has just confirmed that their ninth event presented in Las Vegas last month was in fact the largest and most successful show staged to date.
The Conference and Trade Show, which ran March 6-9, drew 4,024 qualified attendees plus a total of 1,576 exhibitor attendees, an increase of 9% over 2011. Qualified attendees included end users, systems integrators, advertising and marketing professionals. End users were the largest attendee category.
The show floor offered 62,440 net square feet of exhibit space, representing a 4% increase vs. last year's show. International attendance was 21.4% of total attendance, with professionals from 69 different countries on the show floor. Total international attendance increased 25% vs. 2011 as the international digital signage community recognized DSE as a "must see" event.
Exhibitors reported that attendees were high quality decision-makers from a broad variety of end-user business categories, a profile that has become a hallmark of this leading international event since its inception in 2004. Comments included:
"This year's DSE show, events and educational presentations and forums were the best I have ever experienced in my 20+ years in the AVĀ industry.Ā DSE is the single most important event in our industry, showcasing the value in the latest in interactive digital messaging platforms. DSE brings together in one fast-paced event all of the key industry providers servicing the end-customer with a truly integrated solution. The networking opportunities were equally as great as the lead-generating prospects."
Brian McClimans, Managing Director Business Development, Peerless-AV
"We have been exhibitors at DSE since the beginning, and like to think that our own business and presence have grown in sync with DSE itself. It is an important venue and checkpoint for us, our customers and prospects every year."
Ken Goldberg, President, Real Digital Media
"DSE continues to be the best industry show for my company. DSE 2012 provided Saddle Ranch with incredible leads and business opportunities, making it well worth the investment!"
Kim Sarubbi, President, Saddle Ranch Digital
DSE has been one of the most successful events for us. It has been an integral part of connecting with the digital signage industry and we look forward to exhibiting there again."
Angela Tang, Marketing Manager, AOpen America, Inc.
"DSE continues to be a tremendous benefit for Chief. Each year the show as a whole keeps improving - from OEM networking opportunities with other Digital Signage Vendors to the increasing quality of Digital Signage Resellers and attendees. Our leads were up by 25% from the previous year and our booth was always busy. The added benefit of seminars and on-the-floor workshops increased our exposure and drove even more people to our booth. We're looking forward to next year already!"
Laurie Englert, Vice President Marketing, Chief
Chris Gibbs, President of Exponation, LLC said, "We are strongly encouraged by last month's strong attendance, the business activity that has resulted and the bright future that it represents for our industry. We are already planning DSE 2013 which will be our tenth anniversary show and look forward to making it even more effective for all our attendees and exhibitors."
Mark your calendar now: Digital Signage Expo® 2013, co-located with the Interactive Technology Expo and Digital Content Show, is scheduled for February 25-March 1, 2013, at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Jeanne Phillips, (770) 649-0300, Ext 16. Or, for more information, visit www.digitalsignageexpo.net.
About Digital Signage Expo
Digital Signage Expo, held at the Las Vegas Convention Center, Las Vegas, NV, USA, is the world's largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home (DOOH) industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.
Close to 180 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 100 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in eight educational tracks. The 2012 program was comprised of 13 pre- and post-show educational events, 32 seminars, 40 targeted Industry Vertical Discussion Groups and over 42 free presentations staged in three on-floor theaters.