Digital Signage Entices Taste Buds

ChallengeRestaurants pose many environmental challenges. With long operating hours and variable temperatures

FREMONT, Calif., March 22, 2012


Already the world's largest restaurant chain, SUBWAY® with more than 36,000 restaurants across 99 countries, is still taking every step to stimulate customers' appetites. SUBWAY® TV & RADIO, comprised of NEXCOM's fanless NDiS 161 media player and Real Digital Media's NEOCAST® digital signage platform, serves as a powerful communication medium for helping SUBWAY® franchisees better inform customers of available options and enhance in-store customer experiences.

ChallengeRestaurants pose many environmental challenges. With long operating hours and variable temperatures, SUBWAY® TV & RADIO required a robust solution that could withstand these conditions to ensure successful playback of their promotional content, especially during peak times. Furthermore, due to the scale of the network rollout, SUBWAY® required a future-proofed hardware solution that could meet the demands of today as well as tomorrow, and could warrant against premature obsolescence.

SolutionSUBWAY® selected NEXCOM's NDiS 161. One of the essential aspects of reliable playback in a restaurant environment is a fanless design. NDiS 161's fanless architecture deters environmental intruders, thereby increasing the durability and lifespan of the media players and protecting SUBWAY® franchisees' investments.

Additionally, the NDiS 161 supports high-definition playback. As SUBWAY® content and digital signage application demands increase, the NDiS 161 will be able to support these challenges without requiring SUBWAY® to install new hardware. Delivered pre-loaded with the Real Digital Media NEOCAST® embedded player software, the NDiS 161 media players arrive on site ready to "plug and play." Combined with a multi-year service support contract, SUBWAY® has a technically robust and supported solution to ensure the success of their global rollout.

ResultSUBWAY® TV & RADIO is poised to become the largest digital signage network in the world. At the core of this network will be the NEXCOM fanless media player NDiS 161. Built to last, this solution is aimed to help companies like SUBWAY® have confidence in their network infrastructure, so they can deliver their messaging more efficiently and serve customers better.

About NEXCOM: Founded in 1992, NEXCOM is dedicated to enhancing the value of its customers' businesses by continuing to develop products incorporating the latest technology and working closely with global partners to meet critical requirements. A wide range from cost-effective to high-performance, feature-rich digital signage solutions are created to address the broad spectrum of applications.

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