CEA Renews Commitment to Startups and Entrepreneurs with Expanded Eureka Park TechZone at 2013 International CES

Startup America Partnership and National Science Foundation Return; Eureka Park Challenge Announced

Arlington, Va., March 12, 2012 - The Consumer Electronics Association (CEA)® today announces plans to expand by some 40 percent the size of the Eureka Park TechZone, a dedicated area showcasing innovative start-ups and entrepreneurs, at the 2013 International CES®. In addition, CEA renews its partnerships with two Eureka Park sponsors, the National Science Foundation (NSF) and Startup America Partnership, to secure participation from start-up companies that will introduce innovative products at the 2013 CES.

The Eureka Park TechZone launched at the 2012 CES with 102 exhibitors covering 10,200 square feet. The TechZone was a strong attraction among venture capitalists, media, buyers and other attendees across CES' diverse audience who were drawn to the "new-to-CES" innovations and emerging technologies. At the 2013 International CES, the Eureka Park TechZone will cover at least 14,000 square feet, allowing an additional 40 startups to participate.

"Based on the success of Eureka Park at the 2012 CES, including innovative product launches, we are expanding its size at the 2013 CES," said Gary Shapiro, president and CEO, CEA. "CES is as much for startup companies looking to make a name for themselves as it is for the big-name companies leveraging the world's largest technology event. The entrepreneurs in Eureka Park are helping fuel our economy by creating jobs and producing innovative goods and services. We look forward to partnering with Startup America and the NSF to create another successful Eureka Park at CES experience."

Eureka Park embodies the spirit of innovation regularly promoted by CEA through its Innovation Movement. For more information about joining the Innovation Movement, please visit DeclareInnovation.com.

CEA today also announces the Eureka Park Challenge, a competition for startups to win the opportunity to present and compete at the CEA Line Shows at the 2012 CE Week in New York. After submitting innovative technology products and services for online judging, 10 finalists will be featured within a two-day interactive exhibit area and competition at the CEA Line Shows, with live on-stage presentations to determine the top company. Winners of the Eureka Park Challenge will receive free booth space at the 2013 International CES. For application information, please visit www.CE.org/Challenge.

Owned and produced by CEA, the 2013 International CES, the world's largest tradeshow for consumer technology, is scheduled for January 8-11 in Las Vegas. Video of Eureka Park exhibitors at the 2012 CES can be seen here. Companies interested in exhibiting in the Eureka Park TechZone should contact Kristen Nafziger at knafziger@CE.org or 703-907-7648. For more information on the 2013 International CES, visit CESweb.org.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $195 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES - The Global Stage for Innovation. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org and www.DeclareInnovation.com. Follow CES at www.CESweb.org

Featured Product

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseT™ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Prcis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.