MEDIA ALERT: Smart Energy Summit: Engaging the Consumer hosted February 28-March 1 in Austin, Texas

Research firm Parks Associates and leading executives present research and business strategies to improve consumer engagement of energy management solutions

Members of the media are invited to attend Parks Associates' third-annual Smart Energy Summit: Engaging the Consumer in Austin, Texas, next week. Parks Associates analysts and senior executives from companies including Motorola, Verizon, TXU, Reliant, Cox, IBM, Austin Energy, Duke Energy, and Best Buy will participate in panel discussions on new energy technologies and services for the connected consumer.

Smart Energy Summit includes multiple networking opportunities and a special Texas dinner at Stubb's BBQ, sponsored by Tendril, on February 29. Speakers, sponsors, and attendees are looking forward to three days of discussion on the new technologies, partnership opportunities, business strategies, and consumer-oriented solutions that will help build this emerging market.

"In order to succeed in today's evolving market, utilities need to implement business strategies that not only accommodate new technologies, operational changes, and policy shifts, but also factor consumer demands," said Allan Schurr, VP, Strategy and Development, Global Energy and Utilities, IBM. "By understanding the needs and expectations of consumers, utilities can discover opportunities for improvement, tailor programs, and create incentives that can help drive change."

"ecobee is thrilled to be participating in the 2012 Smart Energy Summit as it demonstrates our commitment to the education and adoption of energy management tools for utility customers," said Stuart Lombard, President & CEO, ecobee. "The Summit is a great venue for companies like ecobee to showcase their innovative products and provide choices to the energy management industry and North American utilities."

"As the first third-party application to integrate with energy use data from the federal Green Button Initiative, Simple Energy is excited to discuss the impact of public policy on customer engagement in the energy industry at Smart Energy Summit," said Justin Segall, Co-founder and EVP, Simple Energy. "Through leveraging the data made available by the Green Button initiative, Simple Energy is able to engage customers by translating energy use information into a social online game where customers compete with friends and neighbors to save energy."

"Through the Smart Grid Consumer Collaborative's recently released Consumer Pulse Study Wave II, we discovered that saving money isn't the sole value proposition that is compelling for the average consumer who is being asked to engage more with energy," said Patty Durand, Executive Director, Smart Grid Consumer Collaborative. "Consumers responded enthusiastically to six other potential benefits of smart grid and smart meters. To really boost consumer adoption, companies must embrace these new value propositions, taking a more multifaceted approach to consumer education."


Tuesday, February 28-Thursday, March 1, 2012

Day 1: 1:00 p.m.-5:00 p.m., networking reception at 5:30 p.m.
Day 2: 8:15 a.m.-5:30 p.m., networking reception at 5:30 p.m.
Day 3: 8:15 a.m.-5:00 p.m.

Hyatt Regency Hotel - Downtown
208 Barton Springs Road
Austin, Texas
Texas Ballrooms 1, 2, & 3



TOPICS: home energy management, consumer engagement, Verizon & Motorola's Home Monitoring & Control service, new business models & trends, IP-enabled devices and more

Twitter: @SmartEnergySmt and #SES2012
LinkedIn: "Smart Energy Summit Group"

INTERVIEWS: Please contact Holly Sprague at to schedule a meeting (on-site or via phone) with a speaker.

Mindi Sue Sternblitz-Rubenstein
Marketing Director
972 490 1113

Holly Sprague
PR Manager

Parks Associates

To register, visit or contact 972-490-1113,

About Smart Energy Summit

Smart Energy Summit: Engaging the Consumer, hosted by Parks Associates, is the premier conference studying the market for residential energy management and smart grid technologies.

This event features a unique combination of market research, including Parks Associates' landmark Residential Energy Management service, and real-world expertise, with industry experts examining the impact of smart grids on home systems. The conference deeply examines the business models, consumer value propositions, and the deployment plans of energy utilities, cloud services, home systems and communications service providers.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, and Smart Energy Summit: Engaging the Consumer.

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