Research and Markets: Digital Signage to Develop Due to Demand from Corporate Houses, Finds Netscribes
Better technology and higher flexibility gives digital signage an edge compared to other conventional mediums.
DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/23f1a7/digital_signage_ma) has announced the addition of the "Digital Signage Market in India 2012" report to their offering.
Netscribes (India) Pvt. Ltd. launches a report on the Digital Signage Market in India 2012 as part of Netscribes Media and Entertainment report series. Mumbai, India January 16, 2012 Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its Digital Signage Market in India 2012 report. Better technology and higher flexibility gives digital signage an edge compared to other conventional mediums.
The report provides a brief introduction to the advertisement market in India as well as the digital signage market. The introduction section offers the market share of the different mediums and the share of digital signage in the out-of-home (OOH) advertisement segment.
The market overview includes information regarding the Indian market scenario. It illustrates the market size of the digital signage sector in India and the expected rate of growth.
It also analyses the position of the digital signage sector in a product life cycle illustration. Digital signage is still in its nascent stage compared to other forms of advertisement such as television, newspaper, radio, films etc. Market overview section also covers the operational model of digital signage. It also explains the advantages of digital signage and gives an outline on the pricing.
The overview section briefly explains the technology employed by digital signage market. The uses of digital signage are indicative of its acceptability in hospitals, radio cabs, as well as government and corporate houses. Furthermore, a Porters 5 forces model helps analyze the digital signage market. The market characteristics explain how this medium scores over the rest because of higher recall.
It also explains that digital signage is more effective as this medium is more flexible than conventional mediums such as TV and print. It goes on to elaborate how the lack of knowledge and uncertainty of measuring the effectiveness of digital signage is hurting growth prospects. Digital signage also needs protection from weather and other vagaries. Also, proprietary properties make it tough to sell to the prospective advertisers. For more information visit http://www.researchandmarkets.com/research/23f1a7/digital_signage_ma