Third Annual Women in Consumer Electronics CEDIA EXPO Breakfast a Huge Success

Sold-Out Event Featured Inspiring Keynote Address by Debra Boelkes, CEO of Business Women Rising, and Presentation by Tricia Nystrom From Magnolia and Wolf@Best Buy

HOLLYWOOD, Calif. - - Sept. 19, 2011 - - Women in Consumer Electronics (CE), an industry organization that promotes the advancement of women in the consumer electronics industry, today announced that this year's annual CEDIA EXPO breakfast reception was another sold -out event - - the third in its three -year history. Highlights of this year's breakfast at CEDIA EXPO in Indianapolis included an inspirational keynote address by Debra Boelkes - - CEO of Business World Rising and Business Women Rising - - in addition to a presentation by Tricia Nystrom, senior merchant of Gold Sponsor Magnolia and Wolf@Best Buy. In addition, Jayme Schwartz and Kim Fabiano Fassetta of social4media were recognized with the Volunteer of the Year Award.

In her presentation "A Roadmap for Leadership," Boelkes shared insights from her 25 -year career in the electronics industry with a full house of attendees, both men and women. She addressed the state of today's high -tech business environment and how women can affect change in it, in addition to examining leadership strategies and techniques for successful career building.

Also addressing the group was Tricia Nystrom, who spoke about Wolf@Best Buy, a network of thousands of employees who work with individuals, brands, stores, and communities to help Best Buy build strong women leaders and capture a greater share of the female consumer electronics market. Additional speakers included Joaquin Rivera from Gold Sponsor Stewart Filmscreen, and Deena Ghazarian of Platinum Sponsor Monster Cable, who had the honor of introducing Boelkes.

"I'd like to thank our sponsors for helping make this important event possible. For professional women in the CE industry, our breakfast reception is a fun and valuable opportunity to learn from the insight of women such as Debra and Tricia who have led amazing CE careers," said Carol Campbell, founder of Women in CE. "The event is also a time to recognize the contributions of our members, and this year I had the honor of presenting the Volunteer of the Year Award to Jayme and Kim for their extraordinary efforts."

Women in CE provides women in the consumer electronics industry with a community in which to share essential resources and connect with others who are focused on the same vision of empowerment, building networks, and supporting career opportunities. Member benefits include a mentoring program, online resources, and live events.

The third annual CEDIA EXPO event was sponsored by Monster, SiriusXM, Magnolia, Wolf@Best Buy, Stewart Filmscreen, CEDIA, CTPG, Home Entertainment Source, Certified Cyber Solutions, and InGear PR. The projector was provided courtesy of Runco, while the goody bags were compliments of Speck Products.

Women in CE is currently looking for mentors to participate in its mentoring program. More information about helping to make a difference for mentees is available at Details about the Women in CE event at CES 2012 will be available soon as well as details to submit nominations for the 2012 Legacy Awards and the ceremony to be held at the show.

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About Women in CE Women in CE is an interactive community created to provide women in the consumer electronics industry an environment promoting networking and professional growth through the development of relationships and new opportunities. Additional information about membership benefits and joining is available at

Additional press contacts: Jayme Schwartz, Kim Fabiano Fassetta,

Photo Downloads: - Women in CE 3rd Annual Breakfast Event at CEDIA EXPO 2011: - Keynote Speaker, Debra Boelkes, CEO of Business Women Rising: - Carol Campbell, founder of Women in CE; Debra Boelkes, CEO of Business Women Rising; Tricia Nystrom, senior merchant, Magnolia: -Boelkes - 2011 Volunteers of the Year, Jayme Schwartz and Kim Fabiano Fassetta of social4media:


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