StJohn Group Announces New Firms to Represent Its High Tech Product Lines

International Audio/Video Distributor Seals Pacts With Top Rep Firms

March 17, 2011 - Bellingham, WA - StJohn Group, North American distributor for IMAGE Screens, Artcoustic and Cabasse Loudspeakers, and Cineversum HD video projectors is pleased to announce its affiliation with several manufacturer's representative firms covering a large portion of the continent.

According to co -founder and sales director for the company, John Caldwell, "After the U.S. CEDIA show in Atlanta last September, StJohn Group 'pushed the reset button' on most of our representative territories, terminating all but two of our 18 rep firms. We essentially gave each firm the opportunity to part ways, or help us develop a plan to move forward in their territory. Some stayed and some moved on, but in the process we found firms that better fit our niche - those interested in promoting a design/lifestyle approach to selling AV and CI products and concepts."

"Basically," continued Caldwell, "the unique characteristics our four exclusive lines require non -traditional selling that is on the edge of traditional AV selling techniques, and that requires a special breed of rep."

"We had to change as well," he added. "Historically, we have tried to hire firms that have been able to more or less support ALL of our lines, but decided the best direction for each line would be in hiring an individual or firm who the best fit each line - - even if it meant working with four or more different rep firms in a single territory."

To that end, StJohn Group's representative line up now reads like a Who's Who of some of the best rep firms in the U.S. and Canada. They include:

• Pro Audio Now/Audtek, Wayne Dolnick, NY Metro and No. NJ.
• AVR, Audio Video Reps, Al Davis, GA, NC, SC, AL, MS, TN
• Elite Marketing, Dale Pugh and Michael Coughlin, TX, OK, AR, LA
• Sound Marketing AV, Jim Sperandio, IN, KY, MI, OH, W. VA, W. PA
• D2MK Solutions, Dale Macintosh, CANADA
• ArtSound, John Legelis and Oscar Lazaro, New England
• Bettridge & Ryan Sales, Jack Ryan, Rocky Mountain States, AZ, So. NV, NM, CO, UT, So. ID, WY, MT
• Steven Lester Co, Steven Lester, No. California, No. Nevada
• ST Marketing, Mark Thoman, IL, WI
• The Joncas Company, Bob Pelland & Curt Yamamoto, Pacific Northwest, WA, OR, N. AK

Not all of StJohn Group's lines are represented in these territories, and some firms address only commercial sales or residential sales of one or more brands for their markets. Lines represented vary by territory. Mr. Caldwell is still conducting interviews for representation for several lines in these territories and those not mentioned above, including Mexico.

About StJohn Group
StJohn Group, Inc. is not a typical American distributor. Only representing lines offering exclusive North American distribution opportunity allows the company to closely work with its partners on a holistic approach to brand development. Unlike most U.S. distributors, StJohn Group handles all facets of sales and marketing, including literature and collateral creative and production, advertising creative and buys, public relations, web sites, business development and long range market planning.

Based in Bellingham, WA with a satellite office in Scottsdale, AZ, StJohn Group works with numerous regional representative firms and an active roster of more than 800 specialty A/V dealers.

StJohn Group specializes in products and services for the custom integration (CI) market - both residential and commercial - and represents Artcoustic Loudspeakers, Cineversum HD projectors, and IMAGE Screens in North America and the Caribbean, and Cabasse Loudspeakers in the U.S. & Caribbean only.

John Caldwell
Phone: (360) 283 -5244 • Fax: (805) 856 -2212
E -mail:

4396 Saddlestone Drive, Bellingham, WA 98226
Phone: (360) 756 -2205 • Fax: (360) 647 -1087
E -mail:

Media Inquiries:
Kevin Leja
Phone: (360) 756 -2205 • Fax: (360) 647 -1087
E -mail:

Web site:
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