SIM2 Kicks Off 15th -Anniversary Celebration with New 3D Home Cinema Projectors and a Crystal Clear View of the Future

SIM2 is well into a yearlong celebration of its 15th anniversary that will be highlighted by the introduction of a series of advanced new projector designs, promotions, and events in key U.S. cities.

Miramar, Florida -March 2011 -SIM2, the Italian manufacturer whose high -performance home theater projectors are known worldwide for their pristine video resolution, is well into a yearlong celebration of its 15th anniversary that will be highlighted by the introduction of a series of advanced new projector designs, promotions, and events in key U.S. cities. Leading the way for SIM2 USA is Alberto Fabiano, Executive Vice President, who will embark on a multi -city tour exclusively designed for custom integrators and the design community.

"Over the past year, SIM2 has invested over $5 million dollars to develop, design, and manufacture an evolutionary line of products in our facility in Pordenone, Italy," said Fabiano. "The new line of home -entertainment products offers the look and feel of luxury. This is consistent with our basic mission that all customers should experience the same reference quality from SIM2, be it in styling, features, service, or support. We are proud to say that SIM2 has been providing home entertainment excellence for 15 years; as we look forward, we are inspired by our past to propel our future."

The first in a series of high -end home entertainment projectors is the compact Crystal 35 and Crystal 45, which are well suited to a variety of spaces within a home. Their Full HD single -chip DLP design offers bright, crystal -clear, high -resolution images. The stunning new look of the Crystal Series, courtesy renowned industrial designer Giorgio Revoldini, represents a new era in projector design for SIM2. Taking cues from Italian classics, the Crystal Series features bold, straight edges with a contemporary appearance. Both models are offered in glass surfaced white or black. As an elegant alternative to large, flat TVs, the Crystal Series integrates beautifully into any living space while offering whisper -quiet operation.

SIM2: 3D Cinema
In yet another groundbreaking technological feat, SIM2 Multimedia is continuing its quest to develop new 3D solutions with the introduction of a high brightness, three -chip, single -lens projector. The theater -grade C3X LUMIS 3D SOLO, based on the company's award -winning C3X LUMIS projector, is enhanced with SIM2's PureMotion 3D active technology. Well suited to large screen home cinema rooms, the C3X LUMIS 3D SOLO is a perfect fit for the avid sports fan, film enthusiast and/or gamer. The SOLO comes standard with four pairs of XPAND 3D powered active glasses. SIM2 is also offering the C3X LUMIS 3D HC, a DCI 3D system for accurate color control designed, among other applications, for postproduction facilities.

"SIM2 is in the privileged position of offering both a single -projector active 3D and dual -projector passive 3D models," said Fabiano. "Our initiative for home cinema remains clear -we continue to deliver the most advanced solutions our customers can buy, while pushing the boundaries of this exciting technology with advances in innovation that can be afforded only by a manufacturer with an in -house research team of optical, software, and hardware engineers."

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Suggested Retail Pricing -USD. High Gloss finishes in White or Black
Crystal 35 $ 6,500
Crystal 45 $ 8,500

C3X LUMIS 3D Solo $50,000
C3X LUMIS 3D HC $55,000

About SIM2 USA Inc. and SIM2 Multimedia
Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to marketing and servicing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home theater products and leading provider of high -end performance large screen systems (for control rooms, information, communication, and simulation) and professional projection systems for E -cinema applications. Over the years, SIM2 has gained a reputation for meeting the industry's demands for new, emerging technologies, offering high -quality and reliable products that meet the customer's need in any application. Products are designed and manufactured in Italy. The marketing policies of the company are world -oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (sister companies), and in over 60 countries worldwide through partnerships with qualified distributors.

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