Runco Expands its LightStyle Series, Offers High -Bright Solution for Any Application

Adding to its award-winning LightStyle Series, the LS-HB High-Bright projector provides the perfect solution for expanding the home theater beyond a dedicated room.


Contact: Caster Communications, Inc. at 401.792.7080

Runco Expands its LightStyle Series, Offers High -Bright Solution for Any Application

Adding to its award -winning LightStyle Series, the LS -HB High -Bright projector provides the perfect solution for expanding the home theater beyond a dedicated room.

Beaverton, OR - January 19, 2011 - Runco®, the leading brand in luxury video solutions, is pleased to announce an addition to the company's LightStyle™ Series projectors, the LightStyle LS -HB. This high -bright projector brings Runco into a whole new category, as this new projector excels outside of the dedicated home theater, where environmental factors such as lighting are not easily controlled. The LS -HB's price point offers customers an affordable big screen video experience in virtually any room of the house.

Opening up new projector possibilities in the home, Runco's LightStyle LS -HB is a single -chip 1080p projector that has been designed specifically to address the issue of installing projection systems in living rooms, media rooms, and entertainment spaces in the home; spaces Runco calls "Flex -Theaters" where big screen entertainment is only a portion of the room's purpose. In Flex -Theaters, environmental factors such as sunlight and shadows can challenge even the highest -performance front projection systems. The LS -HB joins Runco's LightStyle 3 -chip DLP® solutions - the LS -10i, the LS -10d, and the LS -7 - to deliver acceptable video performance in these bright environments where clients wish to entertain or spend time with their families enjoying movies on BluRay® or DVD, watching television and cable programming or streaming video, browsing the internet, or utilizing computer applications to view their digital photography or home movies.

"With the LS -HB, we are able to provide our customers with a solution that they may have believed impossible: a vivid, big -screen entertainment experience in their living room," said Jennifer Davis, vice president of marketing for Runco. "The new LS -HB projector joins our stand -out line -up of LightStyle platforms to create real possibilities for front projection in spaces where the only solution previously available might have been a large flat panel television. By providing a solution for this new Flex -Theater space, Runco continues to pioneer home solutions, and redefines entertainment possibilities in the home."

Runco's LightStyle Series projectors are a testament to Runco's craftsmanship and video quality, and the addition of the LS -HB is no exception. The LS -HB boasts flawless 1080p full high -definition imagery, practical integration features that allow the projector to be controlled by the leading home automation systems, and a sophisticated industrial design that has won critical acclaim for its ability to complement any room's decor.

Runco's LightStyle Series combines state -of -the -art DLP -based SuperOnyx™ technology and delivers a very bright picture that measures 2,700 lumens in high -brightness mode. It incorporates the ISF™ (Imaging Science Foundation) calibration suite for optimal performance, including ISF Day and ISF Night presets, further enhancing the flexibility of installation and use. The LS -HB features Runco's legendary internal video processing for exceptional scaling and analog -to -digital signal conversion.

For enhanced customization and aesthetic appeal, the LS -HB can be customized with Runco's FinishPalette™ design options. The LS -HB is available in a popular matte white finish to camouflage ceiling installations. Beyond white, Runco's FinishPalette enables full -color, large -format projector design options, including sports logos, a gallery of artist impressions and the option to custom print client -supplied artwork.

The LS -HB projectors are available with Runco's new CineGlide™ lens solution that enables a motorized, mechanical 2.35:1 anamorphic lens to move in front of the standard lens for perfect CinemaScope reproduction. Runco CineGlide enables the viewer to switch from 16:9 content to 2.35:1 content, without black bars on the top or side of the image, with the touch of a button.

The LightStyle LS -HB will be available in February 2011 with an MSRP of $7,995. The LS -HB with CineGlide will be available with an MSRP of $15,995. Runco's projectors are available exclusively through the best dealers in residential A/V - the Runco authorized dealer network. For more information about the LightStyle Series, Runco or to find a local dealer in your area, please visit

About Runco
Founded in 1987 and acquired by Planar Systems, Inc. (NASDAQ: PLNR) in 2007, Runco is a market leader in state -of -the -art projection systems, flat -panel displays, video processors, display walls and other components for the custom consumer market. Runco's display innovations have won numerous awards and citations from the world press. Runco continues to be a pioneer in the custom video display market.

Planar Systems, Inc (NASDAQ:PLNR) is a global leader of specialty display technology providing solutions for the world's most demanding environments. Hospitals, space and military programs, utility and transportation hubs, shopping centers, banks, government agencies, businesses, and home theater enthusiasts all depend on Planar to provide superior performance when image experience is of the highest importance. Founded in 1983, Planar is headquartered in Oregon, USA, with offices, manufacturing partners, and customers worldwide. For more information, visit

LightStyle, FinishPalette, CineGlide are trademarks of Runco International.

All product and company names referred to herein are trademarks of their respective owners.

Jennifer Blasen
Planar Systems, Inc.
(503) 748 -8944
Kimberly Lancaster
Caster Communications
Ryan Gray
Planar Systems, Inc.

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