Co-branded online ads drive highly targeted consumers directly to local Audio-Video retailers.
RESEARCH TRIANGLE PARK, N.C. -December 15, 2010 -KEF, a manufacturer of high -end and lifestyle audio speakers, is the latest brand to offer its dealers an exclusive online marketing program through Netsertive. The Local Extend™ program is a unique service that aligns the marketing and branding of product manufacturers with their local dealers. KEF introduced a series of eye -catching online display ads that promote their new T -Series speakers and Netsertive's system co -branded the ads with the KEF dealer nearest to the geographic location of the online consumer. The ads run on national Audio -Video websites and forums and drive thousands of targeted leads directly to local dealers each month. This localization of manufacturer's display ads, along with the placement of the ads on highly targeted websites is currently driving a click -through rate of more than twice the industry average.
"We have been working with Netsertive since early 2010 and their ability to effectively leverage online Search and Display advertising to drive highly relevant traffic to our website has been amazing", says Stephanie Scola, KEF's Marketing Manager. "We are especially excited to offer this program to our dealers, and actively help them continue to grow their businesses." To further differentiate their premiere dealers, KEF Reference dealers will receive unique versions of the ads to indicate that they are a KEF Reference dealer.
According to a BIA/Kelsey consumer tracking study in 2010, over 97% of consumers use online and digital media to research products and services that they will buy locally. This growing need for a dynamic online presence has led to a significant increase in the number of Audio -Video manufacturers and local dealers who use Netsertive's technology. "We are now running over a million highly targeted online ads each day for dealers across North America, and have sent hundreds of thousands of qualified clicks to local dealers' websites," said Brendan Morrissey, CEO of Netsertive. "The ability to short -circuit the traditional Dealer Locator process and direct consumers straight to a relevant business in their city greatly improves the customer experience and increases the effectiveness of the advertising investment."
Based in the Research Triangle Park area near Raleigh, North Carolina, Netsertive helps small & medium businesses and their product manufacturers attract consumers and increase sales through its innovative online marketing technology. The company helps clients transform online discovery into offline sales using a proprietary, data -driven approach to online search & display advertising. Its patent -pending "learning engine" technology ensures that clients acquire the largest number of qualified website visitors for a given advertising budget, through a vertical industry focus and continuous campaign improvements. Netsertive serves a wide range of local businesses in North America, as well as product manufacturers who leverage the local businesses for distribution.