New Program at CES Designed for Hollywood's Film, Television and Digital Communities to Feature Keynote Panel Moderated by MediaLink LLC's Michael Kassan

Arlington, Va., December 15, 2010 - The Consumer Electronics Association (CEA)® today announced that Akamai's David Kenny, The Coca -Cola Company's Joseph V. Tripodi, Interpublic Group's (IPG) Michael Roth and WPP's Sir Martin Sorrell will join the 2011 International CES® keynote line -up as participants in the Entertainment Matters keynote panel. The 2011 International CES, the world's largest consumer technology tradeshow, will return to Las Vegas January 6 -9.

"This dynamic Entertainment Matters keynote panel brings together leaders of the world's top brands," said Karen Chupka, senior vice president, events and conferences, CEA. "We are thrilled to welcome these executives to the CES stage and hear how innovation is spurring new opportunities for branding and connecting with customers."
The Entertainment Matters keynote panel, scheduled for noon on Friday, January 7 in the Las Vegas Hilton Theater, will be moderated by Michael Kassan, chairman and CEO of MediaLink LLC. Since founding the company in 2004, Kassan has built MediaLink LLC into a leading advisory firm that provides sage counsel to the media, entertainment, and technology industries.
Entertainment Matters, a new program sponsored by Variety and Cricket and designed for Hollywood's film, television and digital communities, will debut at the 2011 International CES. The program will feature exhibits, events and conference programs designed specifically for entertainment professionals interested in the convergence of content and technology. The Entertainment Matters program aims to customize the CES experience for those within the Hollywood industry.
David Kenny, president of Akamai, joined the company in September 2010. Kenny is responsible for leading Akamai's business operations, including the company's product groups; global sales, services, and marketing; engineering; and networks and operations. He also serves as a Director of Akamai, having joined the Board in July 2007. Kenny has extensive experience as a senior management consultant to companies in software, financial services, and packaged goods.
Joe Tripodi, executive vice president and chief marketing and commercial officer of The Coca -Cola Company, joined the company in 2007. Tripodi currently leads the global Marketing, Customer Management and Commercial Leadership efforts of the company to develop its brands and properties to meet the needs of consumers worldwide. Prior to joining The Coca -Cola Company, he was senior vice president and chief marketing officer for Allstate. Prior to Allstate, he was head of marketing for The Bank of NY, Seagram Spirits & Wine Group and MasterCard. He is also a member of the board of the Ad Council.
Michael Roth, chairman and CEO of Interpublic Group (IPG), has been a member of IPG's board since 2002 and added his title of CEO in 2005. Before joining IPG, one of the world's leading organizations of advertising agencies and marketing services companies, Roth was chairman and CEO of The MONY Group Inc. where he enhanced its ability to compete in the financial services marketplace. Roth is also a member of the Board of Directors for Pitney Bowes Inc., the Ad Council and the Gaylord Entertainment Company.
Sir Martin Sorrell, founder and CEO of WPP, has been CEO since WPP's founding in 1985. Under Sorrell's leadership, WPP's worldwide companies have expanded to include JWT, Ogilvy Group, Y&R Brands, Grey Group, TNS and GroupM. Sorrell actively supports the advancement of international business schools - advising Harvard, Cambridge, IESE, the London Business School and the Indian School of Business. He has been publicly recognized with a number of awards, including the Harvard Business School Alumni Achievement Award and is a non -executive director of F1.
CES attendees who purchase an Entertainment Matters or Digital Hollywood/Media Money Makers conference pass for the 2011 CES will receive a VIP pass to the Entertainment Matters keynote panel. To register for a CES conference pass, visit CESweb.org/register.
For the latest news and information on the 2011 CES, or to register, visit CESweb.org.
About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $170 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES - The Global Stage for Innovation. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org.
• 2011 International CES
January 6 -9, 2011, Las Vegas, NV
• CEA Economic Retreat
March 1 -4, 2011, Snowmass Village, CO
• CES on the Hill/Digital Patriots Dinner
May 10 -11, 2011, Washington, DC
• CEA Line Shows
June 2011, New York, NY
• CEO Summit and Board Retreat
October 1 -3, 2011, Stresa, Lake Maggiore, Italy
• CEA Industry Forum
October 2011
• CES New York Press Preview featuring CES Unveiled @ NY
November 2011, New York, NY

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