Phiaton "Primal Series" PS 210 Headphones Receive Prestigious Japan "Good Design Award 2010"

Phiaton announces that its Primal Series PS 210 Earphones have been awarded the Japan "Good Design Award 2010" in the category of "Network/Personal Audiovisual Equipment." The PS 210 was chosen from among 3,136 applications from all over the world.

For Immediate Release

Press Contact:
Brian Matthews
DBA Public Relations
(212) 388 -1400

- - Highly Respected "G Mark" Honor Recognizes Achievement and Innovation in Product Design; PS 210s Previously Received Coveted "Red Dot Award" - -

Irvine, CA, October 6, 2010 - Phiaton Corporation, a premium manufacturer of high -end personal audio products for consumers who appreciate distinctive design, technology and aesthetics, is proud to announce that its Primal Series PS 210 Earphones have been awarded the prestigious Japan "Good Design Award 2010" in the category of "Network/Personal Audiovisual Equipment." One of the world's most highly respected design honors, the Good Design Awards, generally known as the "G Mark" system, recognize achievement in innovation and lifestyle -enhancing product design. Winners were announced by the Japanese Industrial Design Promotion Organization, and were chosen from among 3,136 applications from all over the world. Earlier this year, Phiaton announced that the PS 210 Earphones had been awarded the prestigious "red dot award: product design 2010."

Unique "Half In -Ear" Design Combines Style, Comfort and Audio Quality
Phiaton's Primal Series PS 210 Earphones represent a major step forward in headphone quality, comfort and style, providing users with a welcome change from conventional in -ear "earbud" type headphones. Their unique "half in -ear" design, combined with their dense silicon eartips, delivers warm, deep bass and crystal clear high frequencies for rich and balanced response with all music genres. Ideal for use with iPhones, iPods, laptops, MP3 players, CD or DVD players, the ergonomically designed PS 210's fit snugly just outside the ear canal, and their lightweight aluminum housing allows for hours of comfortable listening. The PS 210s come with a handsome leather case for easy portability, and the easy -to -use cord adjuster ensures total convenience and comfort.

Phiaton President James Baik noted: "Phiaton is extremely honored to receive the Japan Good Design Award, known around the world as the 'G Mark of success.' The fact that our PS 210s have received two of the world's most respected design awards in 2010 speaks to the inventiveness and commitment of our design engineers, who literally reconceived the entire notion of how 'earbud' headphones typically function, placing equal emphasis on attractive styling, quality construction, comfort and sonic fidelity. The result is a product that offers a brand new experience in portable listening, allowing users to not only enjoy superior audio quality, but express their personal style and taste at the same time."

About Phiaton Corporation
Phiaton Corporation is a premium manufacturer of high -performance noise canceling headphones, earphones and Music Docking Stations for consumers who appreciate premium design, superior technology and aesthetics. The Phiaton brand is created for audiophiles who demand the extraordinary from the consumer electronics they buy. All Phiaton products provide authentic sound reproduction, eye -catching design, and comfortable fit. Phiaton's parent company, Cresyn Company Ltd., was founded in 1959 to develop and manufacturer high quality phonograph needles. Cresyn has heavily invested in R&D and developed a significant portfolio of patented audio technologies. Over time, these technologies have become an integral part of today's most popular leading personal audio brands. Today, Cresyn markets its own growing family of industry leading products, including noise canceling headphones, earphones, Bluetooth headsets and camera modules.

About the Good Design Awards
Founded in 1957, the Good Design Awards (generally known as the "G Mark system") is Japan's only comprehensive design evaluation and commendation system. Having built a foundation to nurture Japan' s industry and design, the Good Design Awards now accepts submissions from around the world and has earned a reputation for being a prestigious trademark for outstanding design and quality. Good Design Awards have been presented to 35,000 products to date.

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