Economic progress and technological innovations driving double-digit growth
Television services in Latin America will grow by double digits over the next five years, outpacing service growth in Asia and other emerging markets, according to international research firm Parks Associates.
The firm's report Television Services: Global Outlook (2nd Edition) reveals the Latin American region will achieve a cumulative annual growth rate of 10% through 2014, compared to less than two percent in Western Europe and North America. Already major players are seeing better -than -expected results. DirecTV recently tripled its quarterly Latin America subscriber additions, due in part to demand for World Cup coverage.
"While Asia and Eastern Europe are exciting emerging markets, Latin America will be the next land of opportunity for television services," said Brett Sappington, senior analyst, Parks Associates. "Growth in the region and technological innovations, as well as changes in TV service regulations, will help fuel the boom in the area's consumer television services. Over the next few years, we will see advanced services including IPTV, interactive features, and even 3D TV introduced into these markets."
Telefonica and other telcos are anticipating legal changes in Brazil and Argentina that will allow them to offer television services. Colombia, one of the few countries to allow telcos to provide TV services, has seen increases in competition and service variety as a result, including gaming and other interactive TV features. Parks Associates' analysts report Net and Telefonica in Brazil and Cablevision in Argentina have demonstrated trials of 3DTV.
Television Services: Global Outlook (2nd Edition) analyzes the current and future market for consumer TV services around the world and the emerging services that will define the future of television. For information, visit http://www.parksassociates.com or contact 972 -490 -1113, email@example.com.
About Parks Associates - - -
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA)®, and CONNECTIONS™ Europe. In addition, Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series.
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