Panasonic showcases innovation at IFA 2010

Under the theme "3D your world", Panasonic has showcased its end-to-end 3D leadership at IFA 2010 in Berlin, unveiling new partnerships to help deliver innovative 3D entertainment to consumers, and demonstrating further expansions to its 3D product s

Panasonic showcases innovation at IFA 2010

3D Core Facts - "3D your world"

Under the theme "3D your world", Panasonic has showcased its end -to -end 3D leadership at IFA 2010 in Berlin, unveiling new partnerships to help deliver innovative 3D entertainment to consumers, and demonstrating further expansions to its 3D product suite

To allow consumers to have access to an exciting range of 3D entertainment at their fingertips, from 3D Hollywood movies, to live 3D sport to 3D gaming, Panasonic has unveiled a range of content partnerships at IFA:

With Acetrax, Panasonic has demonstrated an innovative new Video on Demand (VoD) download service that will allow 3D content to be bought directly through its Viera 3D TVs by 2011

In partnership with Ubisoft, new 3D games and television applications will be available via Panasonic's IPTV platform, starting with Shaun White Skateboarding which has been showcased as a world premiere at IFA and will be released in Europe later in 2010

In conjunction with Eutelsat Communications and Eurosport, the tennis US Open 2010 has been available to view in 3D on Panasonic's state -of -the -art Viera 3D TVs at IFA, showcasing the potential of sport as a driver for the consumer 3D market

Panasonic has also demonstrated at IFA its unique ability to offer a fully integrated end -to -end product suite for the 3D world, enabling consumers to record, store and watch content in Full HD 3D. The new products range from the HDC -SDT750, the world's first AVCHD 3D consumer camcorder, available from October in Europe; an extended 3D Viera range with two new 42" and 46" models in the VT20 series and a new 42" GT20 3D TV; and new 3D Home AV products including its DMP -BDT100 Full HD 3D Blu -ray player

Panasonic also announced it is establishing a European 3D Innovation Centre in Wiesbaden, Germany, to accelerate the development of its 3D business around the world

Ecology core facts

At its press conference at IFA, Laurent Abadie, Chairman and CEO of Panasonic Europe, discussed how the Panasonic aims achieve its long -term global objective of becoming the "No. 1 Green Innovation Company" by 2018 through its 'eco ideas' for Lifestyles and 'eco ideas' for Business -styles pledges

Panasonic has also presented a selection of products, technologies and initiatives during the event that highlight the company's unique commitment to ecology and sustainability. It has showcased products that will focus on creating energy (including solar panels, fuel cells, and heat pumps) storing energy (with residential storage batteries), saving energy (through energy efficient products and LED lighting) and managing energy, with the its Home Energy Management System.

Laurent Abadie, CEO and Chairman, Panasonic Europe:
"2010 has been an exciting year so far for the 3D industry and in particular for Panasonic. Our partnerships with organisations such as the Fédération Française de Tennis for the French Open, and the launch of 3D World -Firsts such as our professional and consumer camcorders have highlighted our determination to support customer demand and contribute to the expansion of the 3D industry as a whole."

Fabien Roth, General Manager TV at Panasonic Marketing Europe:
"Panasonic pursues a 3D content strategy that rests on four pillars: broadcast, movies, user generated contents and games. Panasonic is always at the cutting edge of technology and brings new levels of realism to the home entertainment experience."

Geoffroy Sardin, chief EMEA marketing & sales officer at Ubisoft:
"Panasonic's leadership in creating 3D plasma televisions with an excellent response time and fast moving picture quality, results in a totally new 3D gaming experience. With this partnership, Ubisoft and Panasonic can offer amazing interactivity right in the living room."

Andrew Wallace, Eutelsat Chief Commercial Officer:
Following our collaboration with Eurosport for 3D transmissions of Roland Garros tennis in May this year, we are delighted to team once again with Europe's premier all -sports channel and to transmit this compelling sports content to Panasonic's 3D -enabled displays at IFA."

Laurent Abadie, CEO and Chairman, Panasonic Europe:
Panasonic's business vision has always been rooted in the belief that the first responsibility of any company is to contribute to society. For the next generation of people around the world, we want to be at the forefront of this ecology drive, making it take hold in the daily lives of not just our employees and customers, but of society at large,"

About Panasonic
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.42 trillion yen (EUR 56.6 billion) for the year ended March 31, 2010. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at

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