AV manufacturers gearing up for Asian growth at InfoComm Asia 2010

Meet some 320 international brand leaders and emerging Asian brands at InfoComm Asia 2010, Asia's largest trade show dedicated to pro audiovisual, information communication and systems integration.

Meet some 320 international brand leaders and emerging (Hong Kong, 27 July 2010) Once again, Asia's AV community will gather in Hong Kong thisNovember for an update on the latest pro AV products and applications. InfoComm Asia2010, to be held from 17 -19 November at the Hong Kong Convention & Exhibition Centre,will feature some 320 AV manufacturers from 27 countries. Occupying some 17,000square metres of exhibition space on one floor, the event will be a good opportunity forthe AV dealers, distributors, designers and systems integrators and consultants to find notonly new products but also new manufacturers. They can also connect with Asian endusers as 44% of the attendees in the 2008 event came from the end -user markets.

Asia Pacific: world's 2nd largest AV market

With the Asia Pacific region overtaking Europe as the second largest pro AV market in theworld, according to an InfoComm International® market survey, InfoComm Asia 2010 willbe a valuable source of new cotacts and education for AV professionals in Asia.The survey shows that Asia Pacific accounts for 25% or $16.8 billion of global sales, andforecasts the region to be the fastest growing over the next three years, at a CAGR of 13%vs 9% CAGR projected for Europe and North America. By 2012, the Asia Pacific pro AVmarket is expected to reach $23.9 billion, with China, Hong Kong and Taiwan, takentogether, having the largest share (32%) of the market. The Indian subcontinent marketaccounts for 9%, but is the fastest growing at a CAGR of 23% between 2009 and 2012 (vs14% for larger China), with a projected size of $2.66 billion by 2012.

International and emerging brands, latest products

To participate in the growing Asian markets, many international AV manufacturers haveused the InfoComm Asia platform to increase their brand presence in Asia.International AV brand leaders at InfoComm Asia 2010 include AMX, Beyerdynamics,Crestron, Christie Digital, Da -Lite, Danish Interpretation Systems, Digital Projection, Extron,dnp denmark, Draper, Extron, Jupiter Systems, Kramer, Lighthouse Technologies, LGElectronics, Lighthouse, Oray, projectiondesign, Sennheiser, Stewart Filmscreen, Vtronand Wolfvision. Among the leading Asian brands are Cayin Technology, Creator, DehaoElectronics, Gefen, Grandview Crystal Screen, GQY, Shenzhen Liantronics, Taiden and VityTechnology.Besides exhibiting AV systems for diverse applications, a number of manufacturers willalso be launching their latest products to the Asian market at InfoComm Asia 2010. CayinTechnology will be showing its new fanless, web -based zone -type digital signagemultimedia players. Crestron will demonstrate its fully modular and expandable 32x32DigitalMedia matrix switcher. Fitness Audio Network brings its 6 -channel back of headUHF transmitter, tailor -made for its Aeromic and E*Mic microphones - a sweat resistantmic transmitter kit for fitness instructors. TOA (Hong Kong) will present its latest solutionsfor presentation and conference applications, including two digital mixers shown for thefirst time in Asia. And, Tri -Net Electronics will introduce its 3D Ready -HDMI Aplitter todistribute 3D High -Definition signals for OOH media, retail, building and securityapplications.Other manufacturers with innovative AV applications include Da -Lite, Elite Screens andStewart Filmscreen with state -of -the -art projection and screen systems for high impactpresentations; Beyerdynamics, ClearOne, ClockAudio and Taiden which will showcasetheir audio and video conferencing products; ONELAN and VTRON offering digital signagesolutions; Tranzendia and Walltop International presenting interactive learning andpresentation technologies; and AMX with hardware and software controllers toseamlessly integrate the various AV systems for efficient and user -friendly operation.

Learning Opportunities from the Summit Program

In conjunction with the trade exhibition, the InfoComm Asia 2010 Summit Program willoffer learning opportunities for all levels of AV involvement.For AV technicians, engineers and IT professionals, the InfoComm Academy Seminarsorganized by InfoComm International® will provide technical updates on industry practicesand trends. Among the topics that will be covered are:

• Managing your AV business for future viability

• Designing for speech intelligibility

• 3D Stereoscopic Imaging

• Calibration and Colour Matching of Displays

• AV and Fibre Optics• HDMI, DVI, Displayport

• AV Design for Large Venues• Technology Trends

• Projection Brightness and Contrast

The InfoComm Academy Seminars will also feature a 2 -day wokshop by SynAudCon(www.synaudcon.com), an audio training resource organization dedicated to providingpractical, in -depth training on the principles of audio and acoustics. This first -in -Asiaworkshop titled Professional Sound System Design: A Practical Approach will helpparticipants to gain more confidence in the systems they designed by learning the mostcritical elements of the design process. Loudspeaker sensitivity, headroom considerations,device selection and placement, arrays, acoustic interference, the room impulse response(RIR) are some of the topics which will be covered in this SynAudCon workshop.For systems integrators, consultants, distributors, rental & staging companies, theManufacturers' Presentations will offer in -depth discussion of new AV technologies,products and solutions.End -user professionals from vertical markets will find the Industry Conferences useful.These are specialized sessions on AV applications for specific market sectors, includingtransportation, education, retail, DOOH media, worship, leisure and hospitality, corporateand security.

Topics lined up include:

• AV standards and their affect on the building industry

• Principles of AV Design for Architects and Engineers

• Smart Buildings

• Room Management and Scheduling

• AV Survival Guide for Facility Managers

• Projection Screen Applications

• Real world Applications of 3D Displays

• Touch -Based Interactive Digital Signage; Attention, Retention and Motivation - Prospectsfor the future

• Wireless RF Spectrum

• Terrorism Risks in Asia + Corporate Risk Mitigation

• Control & Command Centre AV for transportation, facility management, security, etc.

Summit participants can also register to attend the Technical Site Visits to actual AVfacilities which have installed AV systems extensively, for a first -hand appreciation of realapplications.This includes a behind -the -scenes visit to the ALiVE exhibition at the Hong Kong SciencePark. An acronym for Applied Laboratory for Interactive Visualization and Embodiment,the ALiVE exhibition offers a unique occasion to experience nine spectacular immersiveenvironments at the frontiers of art and science. It features ground -breaking innovationsin panoramic 3D cinema, embodied architecture, games and animation, digital humanities,distributed media, interactive visualization and simulation. This is City University of HongKong's imaginative new research incubator and showcase for innovations in creativemedia, building on world famous research achievements that have been made over recentyears at the ZKM Centre for Art and Media in Karlsruhe, the UNSW iCinema ResearchCentre in Sydney and Museum Victoria in Melbourne. More information about ALiVE canbe found at www.cityu.edu.hk/scm/alive. 

Free attendance

Attendance in the Trade Exhibition and most programs in the Summit is free, for traderepresentatives and professional end users only. Registration is required. For fullinformation and registration, please visit www.infocomm -asia.com.


InfoCommAsia Pte Ltd is dedicated to delivering professionally organized exhibitions andevents exclusively for the pro AV and systems integration industry in Asia. It is a jointventure between InfoComm International®, organizers of InfoComm, the world leadingevent for the audiovisual industry and MP Asia Pte Ltd, a founding partner of WEO, aregional network of professional event organizers committed to supporting fellowindustry players.InfoCommAsia events bring together global solutions and world class technology, provideaccess to Asia's diverse and thriving markets, and deliver expert knowledge to industrypractitioners and manufacturers. Besides staging cutting -edge showcases, everyInfoCommAsia event promises invaluable education and training, expert presentations,live pavilions and exciting networking opportunities, providing new age marketingopportunities for the global AV industry.


InfoComm International® is the international trade association of the professionalaudiovisual and information communications industries. Established in 1939, InfoComm's5,000 members including manufacturers, systems integrators, dealers and distributors,independent consultants, programmers, rental and staging companies, end -users andmultimedia professionals from more than 80 countries. InfoComm International® is theleading resource for AV market research and news. Its training and education programs,along with its separately administered Certified Technology Specialist (CTS) andcorporately administered Certified Audiovisual Solutions Provider (CAVSP) credentials, seta standard of excellence for AV professionals. InfoComm International is the founder ofInfoComm, the largest annual conference and exhibition for AV buyers and sellersworldwide. InfoComm also co -sponsors the Integrated Systems show in Europe and Russiaand the InfoCommAsia shows InfoComm China, InfoComm India and InfoComm Asia.Additional information is available at www.infocomm.org.Asian brands at InfoComm Asia 2010, Asia's largest trade show dedicated to pro audiovisual, information communication and systems integration.

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