Intel to discuss Smart TV at CONNECTIONS™

Keynote address includes market analysis and strategies for Smart TV Market

International research firm Parks Associates today announced Wilfred Martis, General Manager, Retail CE, Digital Home Group, Intel Corporation, will deliver the keynote "Smart TVs: Ready for Primetime" at CONNECTIONS™ on Thursday, June 10, at 9:00 a.m.


CONNECTIONS™: The Digital Living Conference and Showcase will take place June 8 -10, 2010, at the Santa Clara Convention Center. CONNECTIONS™ is the premier event for research and analysis of connected home technologies and digital living solutions, with over 600 executives attending each year.

In his keynote, Mr. Martis will discuss Smart TV, a new category of CE devices that will offer consumers an entirely new interactive TV experience. He will discuss newly announced Google TV*, based on Android*, Chrome* and the Intel® Atom™ processor CE4100, which is a premier example of a Smart TV experience that seamlessly integrates television, the Internet and personal content with search capabilities and access to virtually unlimited applications.

"The market potential for Web -connected consumer electronics is significant, with annual worldwide shipments nearing 300 million units by 2014," said Kurt Scherf, Vice President, Principal Analyst, Parks Associates. "Consumer desire for premium content such as films and TV shows is driving demand for connected TVs, as shown in our Digital Media Evolution II study, so the ability to deliver high -quality A/V performance, made possible via solutions such as Intel's latest system -on -a -chip for CE, is important to the success of these connected devices."

Mr. Martis will examine the technological, content, and business factors that have aligned to jumpstart today's Smart TV Era. He will offer a roadmap and highlight the business strategies necessary to succeed in this rapidly moving market, which will start to show winners and losers in less than 18 months.

CONNECTIONS™ features multiple sessions on the design, business, and marketing challenges for connected CE and the growing demand for interactive entertainment. Sessions include industry -leading consumer research and executive analysis to highlight the next opportunities and future business strategies for video technologies and platforms. For more information, visit www.connectionsus.com or contact sales@parksassociates.com, 972 -490 -1113.

Intel and Intel Atom are trademarks of Intel Corporation in the U.S. and other countries.
*Other names and brands may be claimed as the property of others.

CONNECTIONS™: The Digital Living Conference and Showcase, hosted by leading research firm Parks Associates with support from the Consumer Electronics Association (CEA)®, is the premier executive event focused on the market developments and growth factors for advanced digital lifestyle solutions.

This unique research -driven executive conference and showcase delivers insight and recommendations for new business models and opportunities in digital media/content, connected consumer electronics, broadband and value -added services, and home systems.

For information about CONNECTIONS™, contact sales@parksassociates.com or call 972 -490 -1113.

For information on speaking, sponsoring, or attending, please visit www.connectionsconference.com.

Media Contact:
Mindi Sue Sternblitz -Rubenstein
972 490 1113
mindi.sue@parksassociates.com

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