Product category hits new phase in lifecycle
Digital photo frames will transition from an emerging to mainstream product category in 2009, when it will exceed 25% penetration in U.S. broadband households this holiday season, according to Parks Associates.
The international research firm recently released Global Digital Photo Frame Market Update, part of its Digital Photo Frame Service, which reports that penetration in U.S. broadband households exceeded 20% in the first half of 2009, up from 7% in 2007.
"The meteoric growth rate of digital photo frames has cooled off, although consumer familiarity and its appeal as a premium gift choice will keep demand healthy over the next few years," said Harry Wang, director, health and mobile product research, Parks Associates.
Parks Associates states that in this new steady -growth stage, many early -growth drivers like expanded retail availability and price discounts and promotions will have less impact on the future growth of the product category.
"The market is experiencing a shakeup," Wang said. "Some prominent early -mover brands have exited the very competitive North American market. At the same time, new brands and existing market leaders, like Kodak and Pandigital, continue to bring to market new products with differentiated designs and enhanced capabilities like wireless connectivity."
Parks Associates started its Digital Photo Frame Service in 2007. Its latest report on this market summarizes sales data for the first half of 2009 by major regions, frame screen sizes, retail channels, and brand market share. It also provides industry growth forecasts through 2014.
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About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, and home control systems and security.
Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series.
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